Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card. The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October. The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
Ocado chairman Stuart Rose, himself a former head of M&S, has called on the High Street retailer to embrace online grocery services in the face of growing consumer demand. The internet grocery specialists believe that the market is set to explode as consumers shirk the High Street in favour of the online superhighway. At present […]
http://www.youtube.com/watch?v=x5NRcZhP6a8 Unilever has been banned from running two Flora ads that make unjustified claims about its Pro-Activ spread. The Advertising Standards Authority received two complaints about two ads by Adam & Eve/DDB, which feature two women who lowered their cholesterol levels with Flora Pro-Activ. The complainants questioned whether the ads’ claim that “no other food […]
Burton’s Biscuit Company is set to launch an out of home campaign to promote Wagon Wheels Wheelies. Created by VCCP, and bought by UM London, the campaign will launch on 21 October and is set to run until mid-November. The campaign is set to include six-sheet posters featuring Wagon Wheels Wheelies images with the strapline […]
Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio has recently collaborated with her to create Hudnotts – a wickedly exciting range of flavoured spirits. “This project was overflowing with craftsmanship and creative potential from the start,” says Creative Director Ryan Wills, “We immediately identified Kate as an ‘Alcoholic Alchemist’ and came […]
Gordon’s gin has collaborated with internationally celebrated British fashion house, Temperley London, to launch a collection of ten limited edition bottle label designs that aim to help retailers drive incremental sales in the run up to the festive season. The uniquely vibrant “Ten Green Bottles” by Gordon’s & Temperley collection is available from the end […]
Fresh Direct has signed a five-year contract with vehicle tracking and telematics company Isotrak. Fresh Direct will make extensive use of Isotrak satellite tracking and live vehicle diagnostics to drive fuel savings through monitoring mpg and improving driving styles across the company’s mixed fleet. Fresh Direct, a leading national food supplier to the UK foodservice […]
Pringles is breaking into the sweet crisps market with the launch of a limited edition range of Mint Choc and Cinnamon flavoured crisps. The Kellogg’s-owned brand hopes to drive sales by adding an “element of intrigue and fun” to the brand in the lead up to Christmas. The variant was trialled in the US last […]
When it comes to Christmas, only the finest food and drink will do. Treat friends and family to the latest organic cordials and squashes from Rocks Drinks, which make great gift choices and perfect accompaniments to festive food or can simply be enjoyed during the celebrations. A little sophistication is a must at Christmas meal-times […]