As the United States Food and Drug Administration considers a new food label detailing the amount of added sugars in foods, new research shows this non-nutritive calorie source has crept into the American diet over the past three decades. The study details an increase in added sugars consumed by American adults by more than 30% […]
New M&M’s Crispy Milk Chocolate Candies were available for trick-or-treaters this Halloween – but only at one house in the entire country. Last month, Mars Chocolate North America announced that after a decade of pleas from consumers, the company is officially bringing back M&M’s Crispy to stores in the US in January 2015. Countless fans across […]
On October 31st the United States Grand Prix returned to Circuit of the Americas in Austin, TX for only the third time, where the Williams Martini Racing team made its US debut. Earlier this year, Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two […]
In what promises to be an entertainment experience unlike anything you’ve ever seen, Chester Cheetah, the official Cheetos brand spokes-cheetah, announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most […]
Sprite is launching a new video that captures LeBron’s return to his hometown of Akron from a whole new perspective. Directed by Jacob Rosenberg of the Bandito Brothers, the video “The First Home Game,” features James’ on-the-court highlight footage as local fans share their anticipation for his first home court appearance of the season. “I […]
Just in time for the holiday season, the world’s most distinctive brewer is bringing a new level of elegance and artistry to the beer category. Guinness & Co. – brewers of the iconic stout – introduces its newest innovation, Guinness The 1759, a limited edition amber ale brewed to be sipped responsibly with satisfaction, savored […]
Tokyo’s world-class culinary art coupled with unique, delectable Tokyo-themed dishes are at the heart of a new tourism campaign launched in New York and Los Angeles this week by the Tokyo Metropolitan Government (TMG). A savory array of Japanese and Tokyo-inspired cuisine will be featured throughout November 2014 via the “Hungry for Tokyo: the ultimate […]
Michelin announced its highly regarded star selections for the ninth edition of the Michelin Guide San Francisco Bay Area & Wine Country. In this new edition two restaurants are making the leap from two to three stars: Benu, where chef Corey Lee uses incredibly precise culinary technique in his cooking. Corey applies a combination of classic […]
Del Monte, part of Del Monte Foods, announced that it has named creative and technology agency MRY as its agency of record across digital and social. MRY’s duties as digital and social AOR begin this month, with the first campaign work expected to hit in 2015. Del Monte digital and social efforts will be primarily […]
Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration and seeding program that celebrates Heineken’s uber-influential consumers. This year’s program marks the third in partnership with Chris Gibbs, owner of pioneering retail outpost Union Los Angeles. In its fifth year, the 2014 program will be elevated to new heights, […]