threebrand Shows Tomatin’s Softer Side in New Brand Positioning

threebrand Shows Tomatin’s Softer Side in New Brand Positioning

Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]

Mortlach Launch a Beverage Especially For Travellers: Mortlach Special Strength

Mortlach Launch a Beverage Especially For Travellers: Mortlach Special Strength

Whether or not it’s the ‘Mad Men Effect’ is up for debate, but the world is increasingly excited about whisky, particularly single malt Scotch. Aficionados and connoisseurs will therefore welcome the news that Mortlach, one of the finest single malts to come out of Scotland, will be launching a variant especially for travellers: Mortlach Special […]

Johnnie Walker Celebrates Lunar Year with Limited-Edition Blue Label Bottle

Johnnie Walker Celebrates Lunar Year with Limited-Edition Blue Label Bottle

Johnnie Walker announces the second annual release of a collector’s edition to commemorate the thousands-year-old celebration of the Lunar New Year. Johnnie Walker Blue Label Year of the Ram is available for purchase now, in a limited release, at retailers across the country for adult consumers to enjoy responsibly. This special edition marries traditional Chinese […]

Woodford Reserve Reveals Rye Whisky, the Brand’s Latest Product Extension

Woodford Reserve Reveals Rye Whisky, the Brand’s Latest Product Extension

Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whisky, which will be available for purchase in select markets throughout the U.S. beginning in February. The latest release showcases the company’s ongoing commitment to both whisky lovers and innovation within the industry. Woodford Reserve Rye is the third […]

Handcrafted Bourbon Whisky J.R. Revelry Launches In New York

Handcrafted Bourbon Whisky J.R. Revelry Launches In New York

La Bodega Internacional (LBI), a Hispanic-owned, handcrafted premium spirits company based in Atlanta, has announced the launch of J.R. Revelry, a new, 90 proof bourbon that provides a unique, smooth taste for new and existing craft whisky enthusiasts and connoisseurs. J.R. Revelry has a smooth, approachable flavour profile, with a rich amber appearance and a […]

Jim Beam Releases New Premium Take On Rye Whisky Staple

Jim Beam Releases New Premium Take On Rye Whisky Staple

Leading bourbon brand Jim Beam, announced the refresh of Jim Beam Rye – the classic Kentucky Straight Rye Whisky offering that’s been a staple on whisky bars globally for decades. It will have an updated bottle label design to reflect the premium quality of product. New Jim Beam Pre-Prohibition Style Rye, bottled at 90-proof, has […]

ButterflyCannon Creates Glenmorangie’s 2014 Gift Boxes

ButterflyCannon Creates Glenmorangie’s 2014 Gift Boxes

Glenmorangie has launched this years bespoke gifting pack, containing a bottle of Glenmorangie’s signature expression The Original and two of the brand’s elegant tumblers. The distinctive packaging, developed by ButterflyCannon, has a wrap around window displaying the contents in a dramatic and eye-catching manner. Inspired by the mesmerising window displays of luxury boutiques throughout the […]

Oliver Sweeney Creates Shoes With Hidden Whisky Stash For Johnnie Walker

Oliver Sweeney Creates Shoes With Hidden Whisky Stash For Johnnie Walker

Men’s footwear and accessories brand Oliver Sweeney, has teamed up with Johnnie Walker to launch the Johnnie Tan Leather Brogue, which boasts space to slide a miniature bottle of whisky into its heel – a sneaky addition that James Bond would be proud of. The cobbler has adapted its classic Oxford Brogue to create the […]

1 6 7 8 9 10 13