The FAB Awards provided a bit of much needed cheer this week with the 24th Edition of their Awards streamed “online” on YouTube.
The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 24th FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.
“During judging of this years FAB Advertising & Innovation categories, we got to ponder and debate an impressive collection of entries, across many different channels. Amongst those were some standout ideas that really grabbed the attention of the judges, for their originality and great creative thinking, eventually becoming the jury’s unanimous choices for this year’s FAB Award winners”. – Garry Munns, Executive Creative Director and Chair of The Advertising & Innovations Jury Panel.
“The FAB entries this year were highly creative and beautifully executed. We the Jury had a FABulous time debating the finer points of the shortlisted entries with the diverse winners thoroughly deserving their awards.” – Emily Fox, Creative Director, Lewis Moberly and Chair of The Branding & Packaging Design Jury Panel
Successful design, creative and effective work was showcased to the viewers at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.
The recipients of the best in show ( FABulous Award ) at The 24th FAB Awards, were as follows:
FABulous Award across all Design categories:
ZhiHou for YangYangLa by Shenzhen Lingyun Creative Packaging Design China
Greene King by Design Bridge
FABulous Award across all Advertising & Innovation categories:
4am Adzzz for Sheba by AMV BBDO, London
FABulous Award across all Advertising & Innovation categories:
Creativity Is Essential for Bombay Sapphire by AMV BBDO, London
AMV BBDO London wins Agency of The Year Award Sponsored by YouTube
AMV BBDO London took home The Agency of The Year Award sponsored by YouTube. BBDO New York were the winners in 2021 and have now handed the crown back to AMV who have won it on six previous occasions. The Omnicom Agency won the only two FABulous Awards ( Best In Show ) from the Advertising & Innovations Categories and a number of FAB Gold’s and Silvers and finished comfortable at the Top of the Points Table.
MARS, Incorporated Win YouTube Sponsored FAB Brand/Marketer of the Year Award
Much of MARS‘ success came from their Pet Food, Snickers and Extra Gum Projects by AMV BBDO London, BBDO New York and Energy BBDO Chicago and won them multiple FAB Gold Awards and a FABulous ( Best in Show ) which won them The YouTube FAB Brand/Marketer of the Year honour.
The food giant have now won the accolade for the fourth time.
Kerry Cavanaugh, Head Of Marketing at MARS Wrigley UK on receiving the Award:
“We are thrilled that FAB has chosen Mars as Marketer of the Year for 2022. It is an honour to receive this recognition for the fourth time and we are proud to have several Finalists this year. All of this would not be possible without the incredible Agency partners we work, including those behind this year’s Finalists – AMV BBDO, BBDO New York and Energy BBDO. Thank you FAB for this recognition.”
Denomination and Design Bridge JOINTLY Win FAB Design Agency of the Year Award
Branding & Design experts Design Bridge and Denomination, were JOINTLY named the FAB Design Agencies of the Year, taking home Silvers, FAB Gold Awards and a FABulous ( Best in Show ) at The Awards.
FAB GOLD Winners were:
Packaging Design:
Satine Organic Pure Milk by Inner Mongolia Yili Group China
Pott’s Sauces In A Can by This Way Up, London
Assembly Gin Brand Creation by Midday
ZhiHou by ShenZhen Lingyun Creative China
Wild Folk by Denomination
Greene King by Design Bridge
Brand Identity:
From Plants With Love by Everland, Copenhagen
Maker’s Mark Visual Identity System by Turner Duckworth: London, San Francisco and New York
Brand Redesign:
Crif Dogs for Crif Dogs/PDT by Design Bridge
Interior Design & Retail Environment
Pop Golf by Zachary Pulman Design Studio
Meraki Riyadh by CADA Design, London
Design Effectiveness
Tread Softly Range by Denomination
Advertising & Innovation FAB GOLDS
Creativity Is Essential by AMV BBDO, London for Bombay Sapphire (Ambient / Experiential)
Creativity Is Essential by AMV BBDO, London for Bombay Sapphire (Guerrilla Marketing/ Best Use of Media)
Welcome Back for Guinness by AMV BBDO, London ( TV & Cinema Commercials )
4am Adzzz by AMV BBDO, London ( Direct Marketing / Mobile Marketing )
Foodweiser for Budweiser by Mullen Lowe Delta, Ecuador ( Direct Marketing/ Best Use Of Media )
Ecolate by LIFULL ( Ethical & Sustainable)
The 3D Printed Meatballs by INGO Stockholm for IKEA ( Direct Marketing/ Best Use Of Technology )
Put More Cat in your Cat by BBDO New York ( Online Advertising )
Fleets by BBDO New York for Snickers ( Best Use Of Media )
For When It’s Time: Extra Gum’s Pandemic Comeback by Energy BBDO Chicago ( Ad. Effectiveness )
The FAB Awards Trophies are made out of recycled packaging materials.
A full list of the Winners of The 24th FAB Awards can be seen here.
Source: The FAB Awards
You must be logged in to post a comment Login