Music Icon Reba McEntire Named as KFC’s First Female Celebrity Colonel Sanders

Music Icon Reba McEntire Named as KFC’s First Female Celebrity Colonel Sanders

 KFC has a new celebrity wearing Colonel Sanders’ signature white suit and goatee—Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain’s new Smoky Mountain BBQ flavor. A 30-second version of the ad from Wieden + Kennedy in Portland will air during the Grammy Awards broadcast on CBS. McEntire replaces the ‘Value […]

Budweiser Switches to Water to Help Out Those in Need for its Super Bowl Ad

Budweiser Switches to Water to Help Out Those in Need for its Super Bowl Ad

Budweiser has been more known for its Clydesdales, puppies and frogs in its Super Bowl ads, but its new focus for this year’s big game features the brewer helping out storm victims with water. Since 1988, Bud’s Cartersville, Georgia brewery team has helped provide more than 79 million cans of water to cities across the […]

Natural Light Offers to Pay Down College Debt in Regional Super Bowl Ad

Natural Light Offers to Pay Down College Debt in Regional Super Bowl Ad

Natural Light is making a new appeal to cheap beer fans by offering some student debt relief. The Anheuser-Busch InBev economy brand will run a Super Bowl spot in 10 local markets to plug a new program in which it’s giving away $1 million to help people pay off student loans. Because this is marketing, […]

V Energy Enters the Gaming World with ‘Wasteland with V’ Launch via TKT Sydney

V Energy Enters the Gaming World with ‘Wasteland with V’ Launch via TKT Sydney

 In the first week of January, V Energy – the energy drink known for being the ‘Massive Hit That Improves You A Bit’ – launched the ‘Wasteland with V‘ the Bit Better Fallout Mod via TKT Sydney. In other words, a series of ‘modifications’ for one of the highest selling games of all time […]

Burger King Takes on Net Neutrality via “Whopper Neutrality” Social Experiment

Burger King Takes on Net Neutrality via “Whopper Neutrality” Social Experiment

 The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That’s why the Burger King brand is releasing an eye-opening video called Whopper Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality. The recent repeal of Net Neutrality means that internet […]

Cafédirect Re-Launches its 100% Organic and Ethical Range

Cafédirect Re-Launches its 100% Organic and Ethical Range

On the back of the newly launched branding for Cafédirect’s Single Origins and Blends ranges comes the revitalisation of their Organics range – grown without pesticides and with minimal environmental impact, allowing the flavours to develop naturally at their own pace. Like everything Cafédirect do, this range lives up to the ‘Ridiculously Good’ proposition developed by […]

7-Eleven Taps Coffee Culture in Hong Kong to Froth its Image

7-Eleven Taps Coffee Culture in Hong Kong to Froth its Image

For most, 7-Eleven has always been about easy accessibilty. The 900+ stores found throughout Hong Kong and Macau, sometimes within sight of one another, ensure that customers never need to travel far to quickly grab pre-packaged goods. But now, parent company Dairy Farm is opening its wallet in a bid to associate the brand with […]