Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]
For the first time in 10 years, Lucky Charms is introducing a new and permanent marshmallow – the magical unicorn! The magically delicious brand tapped into the imagination and creativity of young minds to hand select the newest charm and the decision was unanimous. “Our goal is to not only create a cereal that families […]
Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]
Ogilvy Sydney recently helped KFC Australia put its own unique spin on Valentine’s Day in 2018, with a campaign encouraging fans to instead celebrate their wingmen by presenting them with a limited edition ‘wing ring’. Lucky fans applied to win a pair of ‘wing rings’ by commenting on a Facebook post and demonstrating why they […]
McDonald’s Corp is removing cheeseburgers from U.S. Happy Meal menus and shrinking the french fry serving in one “Mighty Meal” as part of a new global plan to cut calories and make its food for children more healthy. The changes announced Thursday come as the world’s biggest fast-food chain for the first time established global […]
During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren’t so frigid, an ice cold Coke can help beat the heat. A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
Springetts Brand Design has designed a range of fibre yogurts to be launched in the UK by Arla. Arla challenged the design house to create a disruptive new design for their fibre yogurts. With fibre having so many negative associations, Springetts were asked to create a design that shifted the landscape of how we see […]
Cheez-It is introducing two exciting cheese snacks: Cheez-It Duoz caramel popcorn and Cheddar Crackers and Cheez-It Duoz Cheddar Jack Crackers and sharp cheddar pretzel. The new pairings deliver a mash-up of 100 percent real cheese flavour and textures, creating a satisfying snacking experience that changes with every bite. The new Cheez-It Duoz are available at retailers US-wide. “As food mash-ups become more popular, we’re […]
Brisk, the iced tea brand known for its bold flavours, announced the launch of the Creators Class program in partnership with actor, director and creative innovator Michael B. Jordan. The Creators Class is a collective of industry leaders partnered with up-and-coming creative visionaries in the Urban Arts for mentorship and collaboration opportunities. Together, they will […]