Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]
Domino’s Pizza, the recognized world leader in pizza delivery, knows that its customers love free pizza, which is why Domino’s Piece of the Pie Rewards is so popular among its members in the US. What else do people love? Free money, and now Domino’s is giving some away! Starting December 5, all Domino’s Piece of […]
Coca-Cola South Pacific has announced details of Glaceau smartwater’s major new Australian summer campaign, fronted by global superstar Jennifer Aniston who has been brought on board as brand ambassador. The campaign was originally created by Circus Maximus, New York localised for Australia via McCann Sydney. Off the back of huge global success in the US […]
In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December – helping people plan ahead for their Christmas journeys home. In a bid to help the nation get home safe this festive season, the partnership is part of a […]
Specialist label maker Royston launched its new brand identity at the Spirits Summit in Edinburgh, with design by Nude Brand Creation. Royston boasts 30 years of experience in producing beautiful labels, but wanted to broaden its reach in the premium drinks market with the help of a more luxurious brand identity. Reflecting craftsmanship Royston is […]
Biggie’s Crack Toffee announced its best-seller product was recognized as the ideal holiday season candy treat. As recently featured on Oprah’s Favourite Things List of 2016 and as seen on the hit show The View, Biggies Crack Toffee is a unique toffee product unlike any other in the market due to its indescribable crackling thin […]
Air France will give Montreal residents the chance to have gastronomic menus signed by Joël Robuchon delivered to their home. At the head of the Servair Culinary Studio since 2009, the world’s most starred chef will offer a gastronomic menu comprising: Starter – Osetra caviar on a surprise aniseed-infused coral gelée Main dish – Duck […]
FCB Seoul has created a new film for Mondelez / Dong Suh Foods Corp. utilising the Autonomous Sensory Meridian Response (ASMR) sound design technique to launch Ritz Crackers in South Korea. ASMR refers to a physical sensation characterised by a pleasurable tingling sensation on the skin that typically begins on the scalp and moves down […]
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second year, will lead with TV and digital via an exclusive partnership with Yahoo and Tumblr. The […]
Scotch whisky brand The Macallan, unveils Edition No. 2, a collaboration between Master Whisky Maker Bob Dalgarno and co-founders of El Celler de Can Roca – twice voted best restaurant in the world – Joan, Josep and Jordi Roca. The second release in the Edition Series, a growing collection of Macallan whiskies that explore unique […]