Two American icons are converging as Jim Beam Bourbon and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017. In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The […]
McDonald’s Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal. A dozen of the fast-food chain’s most popular sandwiches will battle it out to become “the number one burger in Japan.” The 12 items will be divided into […]
One of the world’s most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to “think ahead in a fearless manner”. Dana Anderson explained that this attitude was essential, given the pace […]
In South Korea, Burger King is tempting commuters to think of its flame-grilled burgers with a clever optical illusion on subway cars. The brand wrapped an entire train with the posters, which make it look as if the burgers are grilling on the cars’ existing luggage shelves and the passengers are underneath the grill. The […]
Impact BBDO Dubai has teamed up with production company Good People to launch this rib-tickling new spot for Snickers. The story tells of Dani, a plucky average guy who travels back through time to prevent himself from making a hungry mistake – by giving himself the right Snickers bar needed to avert his unfortunate future. The […]
A new campaign for the Alternative Meat Co. (AMC) via Sydney PR/social agency Poem, has bit back against the idea that eating meat on Australia Day makes you more Australian. The Facebook video which pokes fun at early ‘Eat Lamb’ campaigns by Meat and Livestock Australia famously fronted by Sam Kekovich, highlights the increasing number […]
What do you do to get ready for the Big Game? Snickers and Skittles want to know. The Official Sponsors of Super Bowl LI have teamed up with legendary coach and ESPN analyst Herm Edwards for the Almost Game-Time Show – the Super Bowl pre-game show where fans are the stars. The campaign by creative […]
KP Snacks owned Hula Hoops, reveals its new packaging design, its first rebrand in over a decade. Hitting the shelves in January 2017, the fresh look was developed by award-winning branding consultancy Coley Porter Bell. The agency was tasked with helping Hula Hoops to reclaim lead status as the family snack of choice, through enhancing […]
To celebrate Valentine’s day, Le chocolat des Français is offering a naughty trio illustrated by the artist Pieter Ceizer. Priced at 12€, The bundle includes one chocolate bar of dark 72% cocoa (90g) and two small chocolate bars of milk 42% cocoa (30g each). On the first bar, the famous question, whispered from New York […]
It is that time of the year where everyone is looking to shed the extra pounds they put on during the holiday season. To help us ditch the weight Professor Barbara Roll, the creator of the Volumetrics Weight Control Plan, is here to deliver her four quick tips for feeling full and losing weight – and drinking […]