Snickers Aids Forgetful Commuters on Valentine’s Day in the UK

Commuters at London Waterloo station were thrown a love lifeline this morning as Snickers offered up last minute Valentine’s Day cards for forgetful passengers.

Over the next three days, the Snickers ‘You’re Not You When You’re Hungry’ campaign will help forgetful Londoners by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re Hungry’ with the word ‘Forgetful’ made out of 3000 Valentine’s Day cards that people can peel off and take away to use.

On February 15th a second set of 3000 cards will be available for those who missed the big day altogether. These will read ‘Sorry I forgot. On the plus side, booking a restaurant should be easier. Happy Belated Valentine’s.’

Snickers has partnered with Primesight and AMV BBDO to develop the experiential advertising stunt.

Source: Little Black Book

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