Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries. Devised by TBWA/London the strapline will take centerstage in a print campaign from today […]
One of the most loved characters in advertising history is back in the spotlight. The Jolly Green Giant returns after a long hiatus to introduce Green Giant’s new product innovations, including Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Vegetables, and to show America how to swap more vegetables into a family diet and eat […]
Starbucks Coffee Company launched its first Starbucks Single-origin Yunnan coffee to usher in the New Year in China. Available for a limited time across all Starbucks retail locations in Mainland China, the new Starbucks Single-origin Yunnan coffee pays tribute to four years of close collaboration between the Starbucks China Farmer Support Centre and local coffee […]
Luxury cake shop and continental café, Patisserie Valerie, have launched a new whole gateau and individual slice which was designed by a customer. Branded the ‘Madame Valerie Gateau’, the new cake layers chocolate sponge and caramel cream and honeycomb pieces and is topped with white chocolate and salted caramel truffles and decorated with chocolate cigarettes. […]
Volvic, the popular water brand from Danone, is kicking off the New Year with a multichannel marketing campaign, Find Your Volcano. The campaign celebrates the brand’s volcanic heritage and inspires the British public to find their inner strength and achieve their goals in 2017. The activity will run from January through to March across the […]
Maxim’s MX, a chained fast food restaurant in Hong Kong, has revamped the classic dish by serving the boneless Hainan. To emphasize the extraordinary tender and silky texture and let all the gourmets in the city know about this hidden gem, Secret Tour Hong Kong created a campaign with local insight to grasp public attention. […]
Love your pizzas but hate cleaning up the mess? Domino’s UK has a convenient solution for you. The pizza chain has collaborated with fashion designer Charlotte Denn to create a stain-proof and comfortable onesie for your messy eating habits. Covered in a pizza print, you can express your love for pizzas while indulging in drinks […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]
Eight Partnership Hong Kong has unveiled a new café bakery concept in the northern Japanese ski resort town of Niseko. Located at the heart of the village, Koko is a modern take on the traditional French boulangerie, infused with a Japanese aesthetic. Eight developed the concept and creative direction for the visual identity and the […]
Belvoir Fruit Farms, producers of all natural, premium adult soft drinks, have added a subtle and sophisticated new variety to their lightly sparkling Pressé range; Citrus Chardonnay. Made using masses of real Chardonnay grape juice blended with zesty citrus fruit juice and with a touch of lemon thyme for extra complexity, Belvoir’s new Citrus Chardonnay […]