Digital agency Blink Digital has devised a fun yet innovative route for launching KFC’s latest product from America in India. By creating a microsite the agency took gamification to the next level by asking participants to unlock the biggest secret to discover KFC’s latest product launch! The objective behind creating the microsite was to enable […]
J. Walter Thompson London has created a short, light-hearted video for KitKat that follows Santa on a day of do-gooding, offering Londoners a much needed break from their monotonous day-to-day and nine-to-fives. Santa was offering KitKats and well-deserved breaks to everyone; from the man handing out your City AM, to the legends making special Christmas […]
Over a year ago, Daniel Cabrera, a homeless 9-year old boy, was photographed doing his homework by the light of a McDonald’s store in the Philippines. Joyce Torrefranca, a Medical Technology student, took that photo after taking a break from a night of studying. She was touched and inspired when she chanced upon the boy […]
The world’s first contactless payment, self-service beer pump will be put to the test by consumers during the height of pre-Christmas partying in the UK’s bars and pubs. Pay@Pump allows drinkers to order and pour their own pint and pay with a contactless card or device touched on a pad at the base of the […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish seasonal gift for the holiday season. After acquiring a large shipment of sake from Gekkeikan, the agency designed and produced the ‘Friendship Sake’. Featuring a Japanese style illustration and a stylish paper hat, it celebrates the bonds and similarities between […]
As the trees, lights and festive decorations go up, the UK’s Christmas party season is in full swing. And what better way is there to celebrate than indulge in good food and a glass of something special? New research by Diageo reveals that people are looking for more information on what’s in their drinks, including […]
Deliveroo, the on-demand delivery service is now offering customers the chance to order from all of Big Easy’s restaurants in London. Customers can now order the renowned menu from Chelsea and Covent Garden, and Canary Wharf from the 28th December, with orders guaranteed to arrive within 30 minutes. Through the partnership, Big Easy will offer […]
Are you done with sugar? Have you given it up or indeed cut back so much that you no longer experience sugar cravings? Well join the millions of others who have put their health first and turned their backs on this sweet devil that is more addictive than crack cocaine. So what does this mean […]
Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate – a traditional chocolate bar wrapped in the national flag – and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. […]