Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]
KFC has dropped the spiciest and smokiest album of 2016 – the Nashville Hot record, available only on 331/3 and online. Written, produced and performed by actor and comedic personality, Fred Armisen, the record celebrates KFC’s Nashville Hot Chicken, which, like the album itself, is available for a limited time. While only 125 copies of […]
Aussie entrepreneur David Prior, who bought the mothballed 200-year-old Scotch distillery Bladnoch in January 2015, has launched a new scotch brand Pure Scot with a spot created by Chocolate Studios in Melbourne. Prior said: “Last year we fought to buy a 200-year-old scotch whisky distillery. ‘You can’t make scotch whisky. You’re an Aussie surfer,’ they said. […]
Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec. Buenos Aires is separated into 15 districts (or Communes) giving rise to the range name, and the wine seeks to capture the unique spirit and personality of […]
Mystery Ltd.’s latest innovative casual dining concept has taken contemporary European lifestyle to Kazakhstan, with the launch of The Crepe Café, a modern classic crêperie in the heart of the Kazakh capital, Astana. Kazakhstan has a hunger for modern, European style cuisine and western dining trends, and the Crêpe Café concept is perfect for the aspirational, fashionable […]
Morrisons is gearing up to give away 50,000 sprigs of mistletoe this year in an effort to increase festive romance after a quarter (25 per cent) of Brits said all they want for Christmas in 2016 is a kiss from a loved one. The giant mistletoe giveaway was launched by the supermarket after research revealed the tradition […]
Ferrero Australia via The Mix Agency, Mango PR and Soap linked by Isobar have invited consumers to Share the Magic this Christmas with a delicious new partnership with ex Masterchef contestant, Reynold Poernomo. The campaign focuses on inspiring consumers to use the Ferrero Pralines range in new ways outside of the standard gifting occasion to […]
As a nation, Britons are increasingly aware of the calorie content in the food they eat but can the same be said for what they drink? And how much alcohol is in their drink? New research conducted by Diageo reveals that 84% of people admitted they were unfamiliar with how many calories were in their […]
California Prunes has appointed its first Culinary Apprentice Brand Ambassador. Danielle Davey, is an Apprentice at the Rosemary Shrager Cookery School, studying for her BTEC Level 3 Certificate in Hospitality and Catering Principles and NVQ Level 3 Diploma in Professional Cookery. Danielle is being mentored by Rosemary Shrager (a long-standing California Prunes brand ambassador and […]
According to new research, collated and analysed by Wren Kitchens, the average Brit will scoff their way through a whopping 5,905 calories this Christmas Day – that’s nearly three times the RDA for the average female and twice the RDA for the average male. Although the great British festive feast begins quite modestly, with Brits […]