Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]
Coca-Cola South Pacific has announced the launch of a new campaign which demonstrates Coca-Cola’s ongoing commitment to providing Australians with more choice when selecting the perfect size refreshment to suit their lifestyle and occasion. The campaign forms part of Coca-Cola’s strategy to make it easier for consumers to choose the drinks that make the most […]
The Macallan, the world’s ultimate luxury single malt Scotch whisky, proudly introduces The Macallan Double Cask 12 Years Old to its core range in the US on October 6. The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavour style in an expression of […]
Whether from a fish and chip shop, a restaurant or at home, the UK is being encouraged to increase the amount and variety of seafood and fish in their diet. Research by Seafish to mark the start of Seafood Week shows that while 85% of Britons eat fish, almost 40% of them only have it once every two […]
Integrated branding agency Ragged Edge has created a brand strategy and identity for disruptive new venue, WE ARE BAR, which launched in October. The name ‘WE ARE BAR’ is designed to be inclusive, bold and memorable. Putting Customers First WE ARE BAR owner Kornicis, led by Richard Stringer and Ian Banks, launched its first site in […]
The 2016 World’s 50 Best Bars award winners were announced on October 6 and The Savoy’s American Bar have been crowned best bar in Europe and the second best bar in the world behind New York’s The Dead Rabbit. This a fantastic achievement for The Savoy and the American Bar and Bar Manager, Declan McGurk said of their […]
As the California Prune Board commences preparations to commemorate its 65th anniversary, the US prune industry has confirmed that this year’s crop represents an exceptional yield in terms of unsurpassed quality, boasting a premium larger fruit that is ultra-sweet, tasty and nutritious, resulting in the 2016 supply being compared to a ‘limited production fine wine’. […]
BBDO Worldwide announced the launch of Flare Studio, a new, curated crowdsourcing initiative developed to meet the rising demand for diverse and authentic video content for an online audience. The initiative, led by AMV BBDO in London, gives clients access to a global talent pool of creatives, filmmakers, production companies and influencers through a content creation […]
With football season underway, Kansas City area McDonald’s has teamed up with the Kansas City Chiefs in a one-of-a-kind promotion to give fans a chance to unlock special offers when they raise the decibel level at the Chiefs’ Arrowhead Stadium and throughout social media. Local agency Bernstein-Rein developed the promotion on behalf of McDonald’s providing […]
Launching on Old Compton Street in late October 2016, HIPCHIPS is setting out to reinvent the potato crisp and bring an entirely new eating concept to Soho. Freshly cooked and served straight to diners on a conveyor belt, HIPCHIPS pairs hand-made potato crisps with a diverse range of delicious savoury and sweet fresh dips. Creating […]
