Raising its glass to supreme quality and heritage, Jägermeister is proud to unveil a new incarnation of its iconic green bottle, designed to be as unique and special as the spirit inside. While the recipe for Jägermeister, based on a complex blending of 56 different herbs, blossoms, roots and fruits, remains unchanged, the new bottle […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
WHISKAS has launched a new brand platform and advertising campaign by AMV BBDO, which celebrates what owners love most about their cats – their inquisitive, curious personalities. The new ‘Feed Their Curiosity’ campaign launches with three new ads that showcase the enchanting way our cats approach the world and highlights WHISKAS’ role in feeding this […]
AB InBev UK is rolling out new packaging across the UK to contain full ingredient and nutritional information for its beers – with ‘King of Beers’ Budweiser and German favourite, Beck’s marking the first big names to incorporate the changes. The information will be available per 100ml as well as per serving size and will cover: energy […]
Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
To celebrate the launch of the all new mike’s HARDER Tennessee Barrel Lemonade, mike’s HARDER is collaborating with acclaimed tattoo artist Lalo Yunda to create one-of-a-kind tattoo designs to appear on the new seasonal flavour limited-edition collectible cans. Yunda – who appeared on season two of Spike TV’s “Ink Master and recently opened his own […]
Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]
Cadbury Celebrations launched its new ad campaign ‘Iss baar jamke manayenge’ (This time celebrate wholeheartedly) in India, which was conceptualised and created by creative agency Contract Advertising. The agency’s new film (above in Hindi) for Cadbury Celebrations aims to bring to life the joy of togetherness, a feeling that gets heightened during festivities. Cadbury Celebrations, the […]
Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]