On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of […]
B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike. […]
Swedish brand Almondy is celebrating a milestone in the company’s history as its best seller, Almondy Daim marks its 15th anniversary and a return to IKEA, that other icon of Swedish-ness. Launched in 2001, combining the traditional Swedish almond base with the brittle caramel and smooth chocolate of the DAIM bar, the new Almondy Daim […]
Molson Coors, one of the UK’s biggest brewers, has today announced the first on-trade elements of Grolsch’s new multi-faceted campaign “Unconventional by Tradition since 1615.” A new, limited edition font and glassware will be available to customers in the on-trade this month. The “Unconventional by Tradition since 1615” campaign heroes the brand’s essence of originality […]
On the eve of the tournament, Carlsberg’s quest to make Uefa Euro 2016 a ‘tournament for the people’ continued as they rewarded fans willing go above and beyond to show their love for the game with tickets to the Final. As the official Beer of Uefa Euro 2016, Carlsberg teamed up with former France defender […]
There is a saying in England that goes ‘Yesterday’s news is tomorrow’s fish and chip paper’. Indeed, wrapping produce in paper used to be common practice in fish markets across Europe. Perhaps the creatives at Serviceplan Group had this old adage in mind when they created their brilliant new campaign “The Daily Catch”, for wholesale […]
Online food ordering platform hungryhouse.co.uk reveals that choosing to smother your chips in curry sauce or religiously order cod over a battered sausage can actually determine where in Britain you are from. Research from a recent hungryhouse survey reveals that despite being the UK’s favourite dish, ordering habits vary from place to place in the […]
Subway has unveiled a new brand platform, called ‘Keep Discovering’, to promote the various flavours and combinations that it offers. The campaign by McCann London, comprises TV activity supported by a cross channel campaign. The TV and cinema executions play on the tension when the moment to order your Sub arrives in a humorous, yet […]
Following the announcement of Asda and James Martin’s collaboration in April, Coronation Street viewers will get their first taste of the partnership on June 8. Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of […]
Burger restaurants must evolve and innovate to survive as category grows increasingly crowded
When Gourmet Burger Kitchen first entered the market in 2001, there weren’t any restaurants doing burgers particularly well in the UK, despite how popular the category was. Fast forward to 2016 and a whole raft of competitors have entered the fray, with Meat Liquor, Shake Shack and Patty and Bun all offering their own take […]