During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]
Pioneers of Britain’s street food movement, Magicgoal Ltd have appointed The Cult PR to work on the ambitious launch campaign of their premium, quick service food outlets in ExCel London and the capital’s biggest railway stations. In November 2014, Magicgoal sold its event catering business – and the trading names Fine Burger Co and Fine […]
San Francisco brewer 21st Amendment has taken a swig out the breakfast craze, that includes Count Chocula beer and HefeWheaties, with its creation of Toaster Pastry, an ode to Pop-Tarts. Fortune reports that the Indian Red Ale was made to honor the former Kellogg Co. factory that used to operate at the site of the […]
From August 20th to 24th, Carling will turn artist and take to London’s Southbank to promote Carling British Cider. The promotion will see a giant mural made entirely of apple stickers take stage on London’s Southbank. The ‘Only the good ones get in’, mural is part of the Carling British Cider campaign created by Creature […]
Heineken is releasing a marketing campaign to promote its partnership with Bond film Spectre. Global sponsorship director Hans Erik Tuijt lifts the lid on the brand’s 17 year partnership with the suavest spy in film history. In the 2012 film Skyfall James Bond was depicted lying in bed with a stunning Bond girl sipping from […]
Brown-Forman has redesigned the packaging of its ready to drink (RTD) Southern Comfort product to act as ‘portable advertising’ for the brand in Australia and New Zealand. Brown-Forman tasked JDO Brand & Design to create an eye catching design for the packs in Australia and New Zealand which represent 60 per cent of the global […]
Richelieu’s new television commercial from FCB Cape Town is an epic game of cat-and-mouse filmed across Europe. It’s the first to include all three varients in its family of products, and truly captures the brand’s rich, rewarding lifestyle with its locations and wide Mediterranean vistas. Conceptualised by Creative Director Aaron Harris, Copywriter Brett Martindale and […]
While alcoholic drinks remain a core part of many adults’ food and drink repertoires, new research from Mintel reveals almost one in five (17%) British drinkers expect to reduce their consumption over the next year, with saving money being the number one reason for cutting back. Today, some 80% of British adults drink alcohol, with […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]