Mars International India, a wholly owned subsidiary of Mars, Incorporated, has announced it is on track with plans for its first chocolate factory in India. Last week it signed a Memorandum of Understanding (MOU) with the Maharashtra Government at the Vidhan Sabha in Mumbai – a significant step in deepening Mars International India’s presence and […]
International brand design agency, Design Bridge, has re-designed the Senseo brand, including new packaging which has just launched across Europe. Senseo, a coffee brand that stands for convenient coffee enjoyment, allows consumers to explore a broad range of coffee without all the fuss. Design Bridge redefined the brand personality with the client team unlocking its […]
Kids’ food brand Little Fingers is launching the first product in its range with packs designed by Sun Branding Solutions’ creative team in Bradford. The concept-to-shelf packaging specialist was appointed by Little Fingers in June 2014 to create its launch pack concept for its range of organic baby food. Sun Branding Solutions’ remit covered market […]
This art installation by premium Dutch lager, Grolsch, features 400 of its swing top bottles. Designed by street art collective Graffiti Life, the one-of-a-kind installation celebrates the 400th anniversary of the Dutch lager brand. The team hung 400 of Gorlsch’s iconic swing top bottles in 400 minutes, decorating them using various methods of street art […]
Pepsi challenges people worldwide to shine a light on those who live in darkness. As the first global initiative in its 2015 Pepsi Challenge program, the iconic brand announces the Pepsi x Liter of Light “Ignite the Light” Tour – an international journey of creative, large-scale, mixed media art installations created by artists from around […]
To celebrate the iconic Coca-Cola ‘Contour’ bottle’s 100th year in existence, Coke has partnered with renowned photographer David LaChapelle to release an ad that celebrates the bottle, the spirit of Coca-Cola, the iconic swirl line. Titled ‘Together’, this ad has been termed as ‘the only commercial product you can recreate with human hands’. While never […]
Embattled Top Gear presenter Jeremy Clarkson can find some solace from his present travails courtesy of a supply of free Snickers bars courtesy of the confectioner, in an extension of its ‘You’re not you when you’re hungry’ campaign. The reactive PR stunt saw Snickers dispatch a box of 48 bars of the nutty chocolate to […]
Mars Petcare launched Whiskas CATSTACAM, a concept that enables cats to take and upload their own photos to Instagram, giving a peek into their world. Whiskas CATSTACAM features a series of devices that have been produced exclusively for cat-loving celebrities and famous cats, some of which even have their own fan base. Cat lovers around the world […]
March 11 and continuing throughout 2015, this will become the hallmark of the Pepsi Challenge as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live […]
Mars Chocolate North America unveiled the 3 Musketeers Bar “Why 3?” campaign, the first new campaign for the brand in more than 10 years. Developed by DDB Chicago, the humorous creative features the iconic Musketeers together for the first time in more than a decade. The series of four digital video spots, showcase why “3” is […]