A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]
One lucky fan’s life changed in the most incredible way when Doritos awarded Scott Zabielski of Los Angeles the grand prize in this year’s “Crash the Super Bowl” contest – $1 million and a dream job at Universal Pictures in Hollywood. Zabielski created the best homemade Doritos ad in the ninth edition of the award-winning […]
McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the United States. Beginning on February 2, the fast food chain will allow customers pay for their food with displays of […]
Confectionary brand Skittles has become the latest entrant to America’s annual on-air gladiatorial battle of the brands, sandwiched within some football, with its first ever commercial at the Super Bowl. Devised by DDB Chicago the piece depicted life in a small American town where residents have developed an elaborate series of arm wrestling competitions in […]
DECIDE. are thrilled after receiving Gold for their Fortnum & Mason ‘iconic tea range’ packaging re-design at the DBA’s coveted Design Effectiveness Awards 2015. The ceremony took place at Tobacco Dock, London last night, with the aim of celebrating this years’ outstanding examples of effective design. The DBA Design Effectiveness Awards recognise the return on […]
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]
Mountain Dew Kickstart has released its new ‘Come Alive’ advert ahead of its official television debut during this weekend’s Super Bowl XLIX Pregame show. The advert signals the launch of two new flavours and is the first stage of the brand’s comprehensive ‘It All Starts with a Kick’ marketing campaign. Directed by Keith Schofield and […]
Consumer packed goods companies like Unilever, P&G, Kellogg’s and Danone should watch their back as venture capital and tech-food startups are going to disrupt Food and Beverage industry once and for all. For the last few years we saw an unprecedented amounts of money pouring in to Food and Beverage business. According to the CrunchBase […]
Continuing its play on the ‘#BestBuds’ concept, Budweiser’s latest ad to air in this year’s Super Bowl is the third in the awww-inducing series. In 2013, the world witnessed the heartwarming friendship between a Clydesdale trainer and his horse. An adorable puppy was then introduced to the mix in the following year, upping the charm […]
Survey by Anchor Cheddar shows the British are shunning the simple cheese sarnie. A Great British classic, the traditional cheese sandwich, is in decline according to a survey of 2,000 adults by British cheese brand, Anchor Cheddar. The survey conducted by Yougov looked into the nation’s eating habits and discovered that although the Brits place […]