Stella Artois was first created for the holidays as a gift to the people of Leuven, Belgium. Each holiday season, the brand’s origins – reflected by the Latin “Stella,” or star – are celebrated in a variety of ways. This season, Stella Artois chose to lift up and celebrate real-world examples of thoughtful, timeless gift-giving. […]
Kellogg’s is throwing down the challenge to teens and their smartphones with ‘Nutri-Grain Throwdowns‘, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app by VML, now available for download via the Apple iTunes and Google Play stores. Teens can participate in 21 interactive challenges, competing against their friends, influential […]
Mountain Dew and Burton have teamed up with professional snowboarder Danny Davis to co-create and release Peace Park – a 44-minute film about the innovative snowboard park that is reconnecting riders with the fun, creative roots of the sport. Built and filmed in the West Tetons in Wyoming, this innovative park, complete with 22-foot bowl, […]
The exciting finale of a unique collaboration between Grey Goose Le Melon flavored vodka and renowned artist Kehinde Wiley will culminate in a series of events during Miami’s popular art fair next month. For the first time, the “Modern Kings of Culture” portraits depicting Spike Lee, Swizz Beatz and Carmelo Anthony will be publicly displayed before […]
Diageo –the global leader in beverage alcohol – and Sean Combs unveil a newly-expanded portfolio from the luxury brand, Deleon Tequila, that brings the extraordinary product to a broader group of consumers through new Platinum and Reposado variants, starting at $60 MSRP. This launch marks the first release from the Diageo and Combs Wine & Spirits […]
Following the successful re-launch of the Branston Relish range, Parker Williams is delighted to announce its latest project with Mizkan Euro Ltd for its Branston portfolio. Having identified an opportunity within the existing Chutney market, Branston looked to extend its portfolio to include two exciting new Chutney flavours available this autumn. Jo Saker, Creative Director […]
The makers of CIROC Ultra Premium and Sean “Diddy” Combs invite consumers to “Step Into The Circle.” The positioning of this new CIROC campaign is an evolution from the widely popular “Luck Be A Lady” commercial. It highlights the importance of celebrating life achievements with those closest to you. CIROC’s previous platform, “Luck Be A Lady,” provided glimpses into […]
For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program. The number one Scotch whisky in the world is committed to encouraging responsible drinking […]
More than a third of Brits (36 per cent) now choose beer over wine as their preferred beverage when dining, according to new research from speciality beer Leffe, indicating it may just be giving wine a run for its money at the table. The UK’s favourite beverage, great beers are best associated with the pub, however […]
Kellogg Company announced plans for seven new cereals from some of the company’s most-beloved U.S. brands, reflecting what many of today’s consumers are seeking in their breakfast choice: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free. New Product Details For people looking for good sources of protein as they manage […]