The National Peanut Board (NPB) announced the launch of PeanutAllergyFacts.org, a new website for parents, schools, foodservice executives and manufacturers. The site is designed to provide science-based information about peanut and food allergies, as well as links to resources about effective allergy management. The new site is a key element of a new awareness campaign […]
McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years, pledging to supply 250,000 kits to local football clubs. The fast-food chain, which first signed up as the Football Association’s (FA) Community Partner in 2002, said it remains committed to raising the standards of football facilities at a grassroots level. […]
Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]
Food design studio Bompas and Parr has come up with ice-cream that glows in the dark so that movie goers will be able to see in the cinema. The studio made this ice-cream for Cornetto, which features their trademark waffle cone dipped in chocolate. The special ice-cream consists of a golden-yellow filling and rests on […]
Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]
Mars, Incorporated announced that it has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. Mars also announced that it […]
Philadelphia-based frozen dessert shop Little Baby’s Ice Cream is back with another bizarre and creepy commercial. Titled ‘Eye Scream’, the 50-second-long ad features people with mouths for their eyes. This eerie commercial was directed by Dough Garth Williams and narrated by Matthias Bossi.
Tonight on NBC Nightly News with Brian Williams, Academy Award winner Jeff Bridges talked with special correspondent Chelsea Clinton about his work to end childhood hunger in America. Describing Jeff’s work with Share Our Strength’s No Kid Hungry campaign in an article on NBC.com, Clinton wrote, “Listening to his commitment and enthusiasm relaying progress on […]
That’s Vapore is opening its first site in London at Marylebone’s Baker Street this week. The expression itself tells the story, ‘Vapore’ after all means steam in Italian and this is exactly how the delicious menu is prepared. Brand design agency Caulder Moore has created new branding and packaging, with a positioning of ‘steamy goodness’ […]
Last summer, Finland’s Sinebrychoff Brewery approached Taxi Studio to reboot Kurko, a range of flavoured alcoholic long drinks. Kurko is a slang word for ‘King’, which is why the logo has traditionally included a crown – but the word is also used as slang to give someone or something praise – for example, ‘that’s Kurko’ […]