To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign. In its 10th year, Gatorade Beat the Heat continues to […]
Heineken is introducing a fresh redesign to its beer cans that dials down the brand’s trademark green to emphasise the aluminium in the hope of appealing to contemporary men. Heineken has redesigned its cans to appeal to contemporary, city-dwelling men. The new ‘Star Can’ is rolling out to the 170 countries where the beer is […]
Brazilian design studio Sweety Branding Studio—who is responsible for this typography-inspired coffee packaging—has created a colourful and exuberant packaging for YOLO, a “product line for those who wish to eat delicious food without worrying about it’s caloric intake, but with happiness”. Consisting of “brownies, cookies, coffee flavoured milk and chocolate covered coffee”, YOLO would like […]
The Las Vegas Strip got a whole lot sweeter today as the Hershey’s Chocolate World retail experience opened at New York-New York Hotel & Casino. The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high Hershey’s Milk Chocolate Bar that visitors can walk through, provides guests with an experiential concept […]
One man faced danger on battlefields; another is dangerous on a football field. Together, a U.S. Marine sergeant and a Seattle Seahawks player realized how much they have in common as they discussed their career paths. Military veteran Jamel Felix has been learning about job opportunities within Starbucks, and Seahawks defensive tackle D’Anthony Smith was […]
Pepsi announced a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way with a special remote performance by Shelton on a Pepsi-branded stage during the “2014 CMT Music Awards” airing live June 4, 2014. The performance, appropriately titled, “CMT’s Real Big Pepsi Block Party,” will take place […]
As football-mania reaches fever pitch ahead of the 2014 FIFA World Cup in Brazil, Pringles has unveiled a giant lucky football boot, which has been created from 1,500 Pringles cans, after research found 50 per cent of fans have a match day superstition. In fact, Brits’ superstitions are reaching fever pitch: Half of Brits surveyed […]
Following a successful pitch, Parker Williams is delighted to announce its latest project with Mizkan Europe Ltd for its Branston portfolio. Working on the re-launch of the Branston relish range was a fantastic introduction into the world of Branston with design creation for five exciting new relish flavours available from June 2014. Victoria Adams, Branston […]
Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer. The new names that have been added to the list for 2014 will cover 80% […]
JKR has redesigned the packaging for drinks brand Sourz, creating glow-in-the-dark bottles inspired by nightclub hand-stamps. The consultancy says it has used a specialist ink that glows under UV light to evoke the hand-stamps. The glow-in-the dark redesign aims to give Sourz ‘stronger behind-the-bar’ impact’, according to JKR. The redesign also sees the Sourz logo […]