Claiming the integrity of Tennessee whiskey is “under attack” Brown-Forman‘s Jack Daniels asserts the only way for Tennessee whiskey to be a “premium product representing a world-class standard and utmost quality” is for it to be aged in new oak barrels. Interestingly, according to the website of Brown-Forman owned Early Times whiskey, the brand is […]
The branding agency Fauna has come up with a clever and minimalist packaging for meat and cheese. Created for the CORELLA meat and cheese store in Barcelona, Spain, these labels use square boxes to point out which part of the animal the meat came from. This information is certainly helpful for customers, as they would […]
Mountain Dew announced an official international-wide partnership with 20th Century Fox’s X-MEN: Days of Future Past, this summer’s most eagerly awaited blockbuster, signaling the start of a robust campaign that will see Mountain Dew bring fans around the world closer to the film. With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan […]
Coca-Cola has partnered with Austrian wine glassmaker Riedel to create a glass that is meant to make its soda taste better. 30 employees from Coca-Cola’s public relations and marketing departments, a panel of taste testers from the soft drink company, as well as wine and beer taste experts were involved in a sensory workshop held […]
Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, revealed the next components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One. Centered […]
For wing-loving basketball fans who think bellying up to a sports bar or picking up from a wing restaurant is the only way to get their hands on quality chicken wings during this year’s men’s basketball tournament, life just got a lot saucier. Pizza Hut announced that its WingStreet concept has been rolled out nationally, […]
Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Cafe has launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Cafe. The spot also highlights Mojo Tacos, the brand’s […]
The No Kid Hungry campaign challenged America’s leaders to connect 1 million more low-income children in this nation to school breakfast over the next two years. Currently, just over half of our nation’s kids who need a free or reduced-price breakfast are getting one. “Eating a healthy breakfast dramatically changes kids’ lives,” said Academy Award-winning […]
Here Design has refreshed the identity for rum brand Bacardi – creating a new take on the bat icon that draws on its 152-year heritage. The bat has been the brand’s symbol since Bacardi’s foundation in 1862 in Cuba, by Spanish-born entrepreneur Don Facundo Bacardi Masso. The bat was introduced, according to Bacardi, when Bacardi […]
Del Monte Foods announced it has joined the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end the childhood obesity crisis, in a five-year commitment to help increase fruit and vegetable consumption among children. The commitment includes substantial investments in marketing and […]