With a rich history of preparing and serving home-cooked, Mediterranean-inspired dishes like rice pilaf, couscous and other grain-based fare, the Near East brand now brings these authentic flavors to a delicious and versatile new snack: Near East Multigrain Chips. Made using a delightful blend of ingredients like corn, couscous, quinoa, and lentils, these uniquely shaped […]
Diageo, the world’s leading premium drinks business, announces today the global launch of Haig Club Single Grain Scotch Whisky, in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller. Working alongside Diageo, Beckham and Fuller will play a fundamental role in developing the brand, its strategy and positioning. David Beckham will also […]
German confectioner Haribo has launched a print ad campaign that features images of juicy fruits that have been digitally manipulated into the shape of the gummy bear. Known for producing these delicious bear-shaped chewy treats, the brand could hardly have found a better way to show how their gummy bears are filled with fruity goodness. […]
With Cinco de Mayo falling on a Monday, for the second straight year, Americans everywhere will be faced with celebrating Cinco on a day not fit for the occasion. To save this time-honored celebration, Dos Equis’ “Dos de Mayo” campaign is returning on Friday, May 2nd to help fans everywhere ignite their fiestas all weekend […]
Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]
Carlsberg Group is launching its first global venture into the ‘hard drinks’ category – the category, which was launched in the USA in 1999 and is now worth $1bn per annum. Seth & Riley’s Garage will be launched initially in Russia and Canada. The new refreshing alcoholic beverage is inspired by the USA’s tradition of […]
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the departure of president and chief executive officer Ed Shirley. Mr. Shirley expressed his plans to return to retirement after a successful 36-year career. An interim CEO will be announced shortly and will serve until a successor is […]
The Artisan Cheese Fair – which began in the Market Town of Melton Mowbray four years ago – is now the largest gathering of traditional cheese makers in the country. More than 200 regional specialities from over 25 counties across the British Isles and as far reaching as Fife in Scotland, County Carlow in the […]
The Pay-As-You-Feel Café in Leeds lets customers pay any amount they wish. The only catch is the food is past its sell-by date; it can’t be sold but is still perfectly safe to consume. Opened by chef Adam Smith, it aims to reduce food wastage by serving delicious and healthy meals cooked using ingredients discarded […]
Following the successful re-launch last year of its two premium snacking products, Liberation Foods CIC, the UK’s only Fair Trade and farmer owned nut company, will be introducing Oven Baked Mixed Peppercorn Peanuts with Cashews & Habas Fritas to its range. Available from June, these hot, spicy mixed peppercorn coated peanuts are speckled with ground […]