http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a […]
Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev. Drinks maker unveils first UK online store in time for key Christmas trading period. The Sipstor, dubbed an online “drinks boutique” by […]
Nestlé has invested £18 million to extend its ice cream factory in Egypt, one of the company’s biggest ice cream markets in the world. Nestlé began selling its products in Egypt over 100 years ago and the investment in new manufacturing lines will help meet growing demand for Nestlé and Dolce brands. Demand for ice […]
The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. http://www.youtube.com/watch?v=ReFvD19O1kM The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on […]
MOMA!, the breakfast brand, has launched its first ever outdoor advertising campaign across seven London train stations in order to target breakfast-shirking commuters. The £50k campaign will run for a period of four weeks from 21 October and is geared toward driving further growth after it increased distribution by 25 per cent and added an […]
The next hybrid sweet treat has landed and this it’s hot, chocolatey and made from fresh pizza dough. The Domino’s Twisted Chocolate Dough Ball has taken bite sized chunks of its warm, fresh pizza dough and twisted it with chunks of rich Belgium chocolate – a combination that hopes to tease taste buds across the […]
Purity Vodka, the world’s most awarded ultra-premium vodka, received top-honors at The 2013 Spirits Business Vodka Masters Competitions which were announced at a special event at the Carlton Beach Clubin Cannes, France on Monday October 21. The Spirits Masters are a series of competitions where medals are awarded based on blind tastings by a panel of […]
Coca-Cola partnered with Dr Romanelli, aka DRx, to debut a fashion line inspired by Coke branded clothing found in vintage stores and flea markets. Romanelli is renowned in the street fashion arena, and his designs are trademarked by his vintage, rugged, street aesthetic. The high-end ‘Coca-Cola by DRx’ collection includes bomber jackets, biker jackets and […]
Liberation Foods, the UK’s first Fairtrade and farmer owned Nut Company, is launching its first seasonal range of snacks into 252 Oxfam shops nationwide from 21st October 2013. Following the successful launch of two new product lines during the summer, coupled with a recent refreshed brand identity, Liberation’s two new winter snacking products include: Fairtrade […]
British confectionery giant, Swizzels Matlow, the king of the trick or treat season, is gearing up for a sell out Halloween season with a horrific host of new products. This year’s new ghoulish party delight is Trick or Sweet, which includes a selection of Double Lollies, New Refresher bars, Parma Violets, Love Hearts, Fruity Pops, […]