UK’s Biggest Craft Beer Festivals ‘Raise the Bar’ in 2018
London, Edinburgh and Bristol are set to host the biggest series of Craft Beer Festivals…
Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot…
Pepsi Is Turning Two Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl…
Bacardi Taps Vijay Subramaniam to Lead Business in Asia Pacific, the Middle East & Africa
Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of…
Michelob ULTRA and Chris Pratt Show America that You Can Be Fit and Have Fun in New Super Bowl Ads
Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a…
Tech Firm Launches Idea Beer to Get Creative Juices Flowing
A London-based tech company are hoping to inspire creativity in the workplace and innovation in…
Historic Bristol Method Dry Gin Smeaton’s Launches with Design by Denomination
An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated,…
Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors
At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new…
BrewDog Secures ‘Important Victory’ in Elvis Juice Trademark Dispute
BrewDog has won what legal experts have described as an “important victory” in a battle…
The First Vodka Designed to be Mixed with Water Set for UK Launch
The world’s first vodka designed to be mixed with water is set to launch in…
Edinburgh Gin Unveils New Look for Valentine’s Limited-Edition
Edinburgh Gin – Scotland’s pioneering gin distillery at the forefront of contemporary gin making –…
Budweiser Switches to Water to Help Out Those in Need for its Super Bowl Ad
Budweiser has been more known for its Clydesdales, puppies and frogs in its Super Bowl…
Natural Light Offers to Pay Down College Debt in Regional Super Bowl Ad
Natural Light is making a new appeal to cheap beer fans by offering some student…
V Energy Enters the Gaming World with ‘Wasteland with V’ Launch via TKT Sydney
In the first week of January, V Energy – the energy drink known for…
Cafédirect Re-Launches its 100% Organic and Ethical Range
On the back of the newly launched branding for Cafédirect’s Single Origins and Blends ranges comes…
7-Eleven Taps Coffee Culture in Hong Kong to Froth its Image
For most, 7-Eleven has always been about easy accessibilty. The 900+ stores found throughout Hong…