Innovative, Minimalist Packaging Design Puts Beer In Clear Plastic Bags
South Korean designer Wonchan Lee has created a concept redesign of standard beer packaging—instead of…
Smirnoff Launches Pioneering New Vodka Exclusively for Travellers: Smirnoff White
Smirnoff, one of the world’s leading premium vodka, announced a pioneering new super-premium vodka –…
SoBe Returns to Its Roots with New “Go Flavorfully” Campaign
PepsiCo’s SoBe is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign.…
A Line Of Cold Coffee Drinks That Have Been Brewed With Weed
Based in Washington, food and drink company Mirth Provisions has come up with a line…
Newcastle Brown Ale Lures Twitter Followers With $1 Cash Offer
Newcastle Brown Ale is seeking to bolster its Twitter followers as part of its latest…
Carlsberg is “Born to be Chilled” In The Marketing Store’s New Campaign
Carlsberg UK is launching ‘Born To Be Chilled’, its first cross-portfolio campaign created by The…
Coca-Cola Invented A Fridge That Chills Drinks Without Power
Coca-Cola worked with Leo Burnett Colombia on the Bio Cooler Project to bring cool drinks…
Gatorade Launches 10th Annual Beat the Heat Campaign
To help keep athletes safe and performing at their best during the hot summer months,…
Heineken Launches New Can Design
Heineken is introducing a fresh redesign to its beer cans that dials down the brand’s…
Several Seattle Seahawks Players Tackle Corporate Jobs at Starbucks
One man faced danger on battlefields; another is dangerous on a football field. Together, a…
Pepsi Teams with Blake Shelton & Kicks Off Summer in a Real Big Way
Pepsi announced a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer…
‘Share A Coke’ To Return This Summer With Over 1,000 Names On Bottles
Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014…
Sourz Relaunches With Glow-in-the-Dark Packaging
JKR has redesigned the packaging for drinks brand Sourz, creating glow-in-the-dark bottles inspired by nightclub…
ButterflyCannon Make Waves With New Chandon Summer 2014 Pack
Building on the success of the past two years, ButterflyCannon, have again been recruited to…
Space Leads ‘Detonating’ Activation at Festivals for Desperados
Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured…
Budweiser Unveils Experiential Campaigns For the 2014 FIFA World Cup
Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing…