Stevia Set to Steal Intense Sweetener Market Share by 2017
Post EU regulations, improved tastes and textures and increased consumer buy in and demand, stevia…
Scarlett Johansson is SodaStream’s First-Ever Global Brand Ambassador
SodaStream International Ltd. has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson,…
A Café In London That Charges Customers By The Minute
The newly-opened Ziferblat café in London has an unusual business model–it charges customers by the…
Starbucks Debuts ‘Tweet-a-Coffee’ First Twitter Gifting Program in Canada
Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of…
Manchester United Signs up Trendy Liqueur Brand Aperol
Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner.…
Tui Breweries Offer £100,000 for One Handed Cricket Catch
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering…
Lindt Introduces New Signature Products
With today’s consumer increasingly driven to try new flavors, premium chocolatier Lindt & Sprungli is…
Diageo Adds John Walker & Sons Odyssey to its US Portfolio
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic…
Coke Zero Set to Become an Icon with New ‘Just Add Zero’ Campaign
http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero,…
‘Train Your Buds’ for Sonic Drive-In’s Breakfast Burrito
http://www.youtube.com/watch?v=8cDnXKswHzA Next year is destined to be a year full of flavor at Sonic Drive-In,…
Pernod Ricard Drops Vodka From Absolut Logo to Maximise Brand
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand…
Beam and Justin Timberlake Join Forces to Launch Sauza 901
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake…
Life is good Brews Happiness with New Coffee Line
Life is good, the lifestyle brand committed to spreading the power of optimism and helping…
Black & Blaze Attempts to ‘Turn You On’ with New Ads
To promote the delicious blends of Swiss coffee roasting company Black&Blaze and their ad agency…
Sean “Diddy” Combs & Diageo Acquire Luxury Tequila Brand DeLeon
Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their…
Saka Water Promote Healthy Living with Gym Kit Promotion
To encourage people to get active, Saka Natural Mineral Water is giving away hundreds of…