“Hungry for Tokyo” Restaurant Campaign Launched in US
Tokyo’s world-class culinary art coupled with unique, delectable Tokyo-themed dishes are at the heart of…
Ales by Mail Launches New Beer Advent Calendar
Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed…
Lay’s Kettle Cooked Wasabi Ginger Flavored Chips Win The 2014 “Do Us A Flavor” Contest
Following nearly three months of competition, Lay’s potato chips – one of the marquee brands…
Heineken Announces 2014 #Heineken100 Program
Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration…
Leo Burnett Rolls Out First Crowd-sourced Burgers for McDonald’s
McDonald’s has introduced ‘crowdsourced’ burgers across its menus, kicking off its My Burger campaign with…
Campari Reveals 2015 Calendar Cover & Unveils Launch Date for the Edition
Campari unveiled the cover image for the 2015 Calendar, entitled ‘Mythology Mixology’ and also confirmed…
Heineken To Become Official Beer Of Major League Soccer
Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the…
McDonald’s Ask Customers What They Want to Know About Their Food
“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why…
Leerdammer Launches ‘Love Me Or I’m Free’ Promotion
Leerdammer, a leading brand in the sliced natural cheese segment, is launching a ‘Love Me…
Molson Canadian Celebrates NHL Face-Off & Reveals Epic Mountain Rink
On October 8 the puck droped for the National Hockey League’s 2014-15 season and for…
Jim Beam Introduces Jim Beam Kentucky Fire & New Digital Campaign
Jim Beam Bourbon is kicking things up a notch with its third flavoured whiskey offering.…
Haig Club Opens Its Doors To The World
Diageo, a global leader in beverage alcohol, announced the worldwide launch of its new Single…
Research Shows that Top FMCG Brands on Social Media Aren’t the Best Sellers
A new study revealed how the UK’s 100 biggest FMCG brands rank on social media…
Number of Global Veggie Product Launches Doubles Between 2009 & 2013
As World Vegetarian Day is recognised (October 1st) around the globe, it seems that more…
World’s Largest Six-Pack of Beer in Buffalo, NY?
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once…
Budweiser Unveils Limited Edition NFL Pack
Budweiser has announced the launch of a limited edition on-pack promotion to celebrate its NFL…