Pele Introduced as Global Brand Ambassador for Subway Restaurants
Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s…
Manchester United & PepsiCo Form Partnership In Seven Countries In Asia
Manchester United Football Club and PepsiCo announced a multi-year regional sponsorship agreement in Asia-Pacific. Under…
Sainsbury’s to Release “Same Price, Different Values” Ad Campaign
Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco…
Heatwave Boosts Ice-Cream Makers After 2012 Washout
Ice-cream and lolly sales soared by as much as fourfold in the first two weeks…
Ticco Foods Appoints Former Burger King Exec As Food Innovation Manager
A former Burger King executive has been appointed by Ticco Foods as a food innovation…
Brits Warm-up to Pubs Again, But May Not Know How Much They Are Drinking
As the warm weather continues, consumers across the nation are flocking in droves to pubs…
Aesop conceives Italy Live for Birra Moretti
Aesop, the brand storytelling agency has created a unique live event for Birra Moretti –…
McDonald’s Celebrates ‘100 Moments’ It Played In People’s Lives
As much as fast food is unhealthy, there are reasons why many still love to…
How Brands Celebrated the Birth of the Royal Baby
Carling has released an online ad to tie in with the Duchess of Cambridge giving…
Bacardi & Rafael Nadal Serve-up an Exclusive Party For Fans in Spain
Tennis Grand Slam Champion Rafael “Rafa” Nadal served up the party of a lifetime on…
Absolut Launches New Price-Marked Packs
Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at…
Paulaner Beer Triples Sales in Latin America
The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in…
Sweet Success for Savoury Snacks Manufacturers
According to Snack Foods 2013, a new Market Update from business intelligence company Key Note,…
Martini Celebrates 150th Anniversary
Happy Anniversary, Martini! Bacardi Limited is marking the 150th anniversary of its world-famous Martini brand, and…
Taco Bell Creates QR-Codes From Lemons & Avocados
As part of the campaign to promote its new gourmet-inspired Cantina Bell menu, Taco Bell…
Nestlé Maggi Fusian Noodles Unveils ‘Fists of Fusian’
The first-ever Kung Fu movie written by the internet has been a box office smash,…