Morrisons Sales Decline Again as Focus on Fresh Food Fails to Pay Off
Morrisons’ focus on fresh food and own brand products is failing to boost sales as…
Grant’s Whisky Offers Customers Chance to Claim Historic Newspaper Front Page
Grant’s Whisky is launching an on-pack promotional campaign offering customers the chance to get a…
Stella Artois Launches Social Media Gifting App
AB InBev is allowing online fans to gift friends a pint of Stella Artois with…
Heineken Creates a New Kind of Scavenger Hunt
You can Pin it “to win it,” and you can crowd-source your Instagram stop-motion shorts and Vine videos. Now…
Pizza Hut Premieres Paddy McGuinness YouTube Sketch Series
Pizza Hut has launched a new viral marketing campaign starring comedian Paddy McGuinness in the…
Foster’s Radler Refreshes Shoppers
Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a…
Vending Machine Makes Strangers Hold Hands To Get Free Chocolate
http://www.youtube.com/watch?v=Z-FFcQfxpKA Argentina chocolate company, Milka, encouraged the public to try a little tenderness to get…
Google & Nestlé Announce Android KitKat
Google has ended months of online speculation about the name of the latest version of…
Unilever Revamps Flora Sunflower Logo in £12m Bid to Revive Sales
Unilever is bringing back the iconic sunflower logo for Flora as part of its biggest…
BrandOpus Rebrands Food Service Supplier Brakes
BrandOpus has created new branding for food service supplier Brakes. Brakes supplies the foodservice industry…
Guinness Reinvents ‘Surfer’ Ad for ‘Quality’ Marketing Push
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the…
Pernod Ricard Preps Marketing Blitz to ‘Seize All Opportunities’
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through…
McDonald’s Leads Charge as Redheads Break Guinness World Record
1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the…
Taco Bell Prints Tweets On Tacos, Lets Customers Literally ‘Eat Their Words’
When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans…
McDonald’s Introduces ‘Happy Table’, Play Games By Tapping Your Phone
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of…
The Cadbury Castle Built From 90,000 Dairy Milk Pebbles
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the…