The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation.
The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and open invitation to the entire Marketing Communications Industry globally to view the show.
Successful design, creative and effective work was showcased to the viewers at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.
The recipients of the best in show ( FABulous Award ) on the night, were as follows:
FABulous Award across all Design categories:‘
NOgroni by Pearlfisher for Seedlip
Absolut Comeback/Recycle by Drama Queen for Absolut
FABulous Award across all Advertising & Innovation categories:
Moldy Whopper Posters & OOH by INGO Stockholm/ David Miami/ Publicis Bucharest for Burger King
Moldy Whopper Integrated by INGO Stockholm/ David Miami/ Publicis Bucharest for Burger King
INGO Stocholm wins Agency of The Year Award Sponsored by YouTube
INGO Stockholm took home The Agency of The Year Award for the first time. It ended a three year running streak of BBDO New York, who finished second on the Points Table, followed closely by Cossette Canada and AMV BBDO London. INGO’s projects for Moldy Whopper and Coca Cola Zero took home 4 x FAB Golds and 2 x FABulous Grand Prix’s on the night.
Burger King Win YouTube FAB Brand/Marketer of the Year Award
Much of Burger Kings‘ success came from The Moldy Whopper Project that had FAB Gold wins in TV & Cinema, Posters & OOH, Press & Print and Integrated and 2 x FABulous ( Best in Show ) which won them The YouTube FAB Brand/Marketer of the Year honour.
The food giant, dethroned MARS Inc. who had won this title four-times before (including last year) since its introduction in 2013, took home an impressive tally of Five GOLD FAB Awards and Two FABulous (Best in Show ) on the night.
Fernando Machado, Global CMO of Burger King, said: ““We are honoured with the recognition of Marketer of the Year at the FAB awards. This is a very prestigious award. It means a lot to win with an initiative which aims to make our food better. We believe real food tastes better and that’s why we are focused on removing artificial ingredients from all our food items globally.”
Pearlfisher Bag FAB Design Agency of the Year Award
Design experts Pearlfisher, were named the FAB Design Agency of the Year, taking home two silvers and three FAB Gold Awards and a FABulous ( Best in Show ) on the night.
The FAB Awards also revealed the full suite of their New brand Identity by leading Design Consultancy William Murray Hamm and also revealed their brand new Awards Trophies made out of recycled materials.
FAB GOLD Winners were:
Packaging Design:
Bundlz Brand Creation by Midday Studio;
Motif by Interabang London
Figlia-Feminine By Nature by Superunion
Source One Vodka by Aether NY
Absolut Comeback / Recycle by Drama Queen Stockholm
Villa Ascenti New Brand Creation by Bulletproof London
Dalston’s Soda Packaging ( Outer Boxes ) by B&B Studio London
NOgroni by Pearlfisher New York and Notpla by Superunion
Brand Identity:
Good Things Brewing by Horse London
NOgroni by Pearlfisher New York
Logo Design:
NOgroni by Pearlfisher New York
Brand Redesign:
Raw Halo by B&B Studio London
Pedra No.3 White Port by Denomination Australia
Interior Design & Retail Environment
Swingers West End by Zachary Pulman Design Studio
Sam’s Riverside Hammersmith by DesignLSM
Advertising & Innovation FAB GOLDS
The Moldy Whopper for Burger King by Ingo / David Miami and Publicis Romania ( Prees & Print / Posters & OOH / TV & Cinema / Integrated )
Airfix for KiTKat by Wunderman Thompson London ( Posters & OOH / Direct)
Fence for Cadbury Dairy Milk by VCCP London ( TV & Cinema )
OREO and Game of Thrones by 360i New York ( Craft in Advertising )
Feel The Force Machine for Coca Cola Zero Sugar by Ingo Stockholm ( Collateral & POS / Best Use of Technology / Branded Content & Entertainment )
The Future Doesn’t Suck for Bacardi by BBDO New York ( Direct )
Mutts4 Trucks for Pedigree/Mobil Delvac by BBDO New York ( Experiential )
Liberty Fields Documentary for Guinness by AMV BBDO London ( Branded Content & Entertainment )
Beat Machine for Bacardi by BBDO New York ( UGC / Best Use of Media )
Goldenless Arches for McDonald’s Canada by Cossette ( Social Media )
A full list of the Winners of The 22nd FAB Awards can be seen here.
Source: The FAB Awards
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