Snickers Proves You’re Not at You’re Best When You’re Hungry in New Campaign

Snickers has launched the latest advertising in its ongoing “You’re Not You When You’re Hungry” campaign.

The new work follows the ad that aired during 2017’s Super Bowl featuring Adam Driver.

Created by BBDO New York, these latest iterations stem from the same universal insight – people exhibit out-of-character traits when hungry – but take the campaign in a new direction.

The spots demonstrate how people’s behaviour can be adversely affected by hunger; for example, showing how a surgeon might not be at his best, or a teleprompter operator might doze off on the job.

Source: Little Black Book

  Advertising, BBDO New York, Campaign, Chocolate, Confectionery, Food, Hungry, Mars Incorporated, Out-of-Character, Snack, SNICKERS, USA, You’re Not You