Budweiser is launching newly designed limited-edition holiday packaging, spreading holiday cheer US-wide. Debuting in November, the seasonally relevant packaging is designed to creatively reflect Budweiser’s traditional festive holiday spirit. Designed in partnership with Jones Knowles Ritchie New York, the all-red, tonal look is inspired by the brand’s longstanding history of decorating its 12 US breweries […]
The first premium rum brand from India – Wild Tiger Special Reserve Rum (dark) is now available in UK market. After a successful trade launch in the UK in November 2015 Wild Tiger Rum is now available in 14 countries worldwide including USA, Germany, Austria, Czech Republic & Denmark. Additionally the brand is also listed […]
Hennessy Fine de Cognac is a contemporary re-interpretation of the “Fine à l’eau” tradition, a light, clean and youthful take on premium cognac that is perfect for drinking neat, with water, on ice or mixed in cocktails. To celebrate the blend’s unique mixability, Hennessy launched a digital campaign entitled #thefinemix, which invites consumers to share […]
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]
Premium drinks brand The London No1 Gin has chosen brand entertainment agency Media Bounty to create a new social campaign which celebrates the city and its people from all perspectives. The digital shop has created bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of […]
Recently Corona teamed with Leo Burnett Mexico to release a new campaign called “The Wall”, which has since gone viral with nearly 5 million shares on Facebook, over 3 million views on YouTube and Twitter and thousands of positive comments on a highly controversial topic where the rhetoric is normally negative. As the campaign continues to go viral, its positive impact has […]
As the icon of victory, Maison Mumm announced a brand new sponsorship deal with international freestyle skiing star Kevin Rolland. A 9-time medalist with 5 golds at the X Games and Olympic Bronze medalist at Sochi in 2014, Rolland embodies the House’s motto of Dare, Win, Celebrate and personifies pushing the limits. This new partnership will […]
Twickenham Fine Ales, London’s oldest micro-brewery, is launching a new range of craft beers – Old Hands – which will be available from 17 November, reflecting the growing demand from beer connoisseurs and younger adult drinkers for more unusual and experimental brews. The new range includes five exciting beer styles previously unexplored by Twickenham, including: […]
Deliveroo, the on-demand delivery service for high-quality restaurant meals, has partnered with Heineken, the UK’s leading cider and beer producer, to launch Brew House – a brand through which consumers will be able to order Heineken beer and cider directly to their doors via the Deliveroo app. The exclusive partnership, and creation of the Brew […]
Heineken launched the third commercial in their global marketing campaign “There’s more behind the star”, spreading holiday cheer in a hilarious way with spokesperson and world-renowned actor Benicio Del Toro. First premiering on November 13 and just in time for the holiday season, the commercial invites viewers to discover the authentic heritage and history of an iconic, […]