Martell’s Cognac Packaging Turns into a Google Cardboard Headset

Martell’s Cognac Packaging Turns into a Google Cardboard Headset

Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software […]

Santa Margherita Wines Celebrates Determination in New Ad by CP+B

Santa Margherita Wines Celebrates Determination in New Ad by CP+B

Santa Margherita Wines announces the launch of its new advertising campaign, “For Who You Are.” This is the first campaign for Santa Margherita Wines as part of new U.S. importer Santa Margherita USA Inc. “For Who You Are” will feature television, print and digital advertising, kicking off a new creative approach with an intimate look […]

Taxi Studio Creates Limited Edition Euro 2016 Packs for Carlsberg Export

Taxi Studio Creates Limited Edition Euro 2016 Packs for Carlsberg Export

Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]

Pernod Ricard to Show Wine isn’t ‘Fussy’ with ‘Simple’ Jacob’s Creek Brand

Pernod Ricard to Show Wine isn’t ‘Fussy’ with ‘Simple’ Jacob’s Creek Brand

Pernod Ricard thinks millennials see wine as “too fussy” and so has concocted a Jacob’s Creek sub-brand especially for them so that it can recruit new drinkers to the low-growth category. The drinks brand sees Jacob’s Creek Sun Craft as a chance to offer younger drinkers “quality without the confusion” as it looks to maintain […]

Rekorderlig Launches New ‘Beautifully Swedish’ Global Campaign

Rekorderlig Launches New ‘Beautifully Swedish’ Global Campaign

Premium Swedish brand Rekorderlig Cider has brought its Beautifully Swedish credentials to life with the launch of its first ever global brand campaign by creative agency Saatchi & Saatchi, London. Entitled Silver Skaters, Rekorderlig has taken a bold and pioneering approach by launching a TV creative through a multi-layered social campaign. The ad features a pair […]

Guinness Continues ‘Intolerant Champion’ Push with Foals & Rudimental

Guinness Continues ‘Intolerant Champion’ Push with Foals & Rudimental

Guinness is following up its ‘Intolerant Champion’ ad campaign based on legendary record producer John Hammond with a series of short films featuring pop acts discussing his legacy. The first of the four-part weekly series of three minute films will be revealed on the Guinness site, sitting alongside the original TV spot (above) for the […]

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]

Mike’s Hard Lemonade & 21st Century Fox in Alcohol Justice Doghouse

Mike’s Hard Lemonade & 21st Century Fox in Alcohol Justice Doghouse

“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]

Budweiser Dream Goal is Back with New Judge Jamie Carragher

Budweiser Dream Goal is Back with New Judge Jamie Carragher

Budweiser is bringing back Dream Goal, its hunt for the greatest amateur goals from across the country. 2016 will see the addition of Liverpool FC legend Jamie Carragher to the judging panel, alongside top pundit Jamie Redknapp and broadcaster Ed Chamberlin. The trio feature in a brand new Budweiser Dream Goal launch ad celebrating the goal-scoring […]

Martell Unveils Limited Edition “La French Touch” by Etienne de Crecy

Martell Unveils Limited Edition “La French Touch” by Etienne de Crecy

The Martell House unveiled a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. A contemporary expression of French Art de Vivre The French Touch […]