Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]
After the successful launch of two category-breaking products in the form of Lick Pier Ginger Beer and Fog City Red Sangria, the team at East 9th Brewing is about to drop your next favourite drink that only the future you has tried. The brand ‘Future Memoirs Of A Root Beer’ is set to introduce Australian […]
Lion is launching a campaign via Integer for its new low alcohol beer, Hahn Ultra, which is set to bring new interest into the low alcohol category in Australia. The creative focuses on the key product benefit of Hahn Ultra containing just 0.2 standard drinks (per 330ml bottle) with the tagline ‘The 0.2 Advantage’. Ben […]
Van Basten in ‘88, Brolin in ‘92, Shearer in ‘96, Zlatan in 2012 – UEFA EURO tournaments have delivered probably some of the best ever moments of footballing history. Now with just 100 days to go until kick-off of UEFA EURO 2016, Carlsberg, the Official Beer of the Tournament has teamed up with the football […]
SKYY Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, is expanding its popular Infusions line, adding two new flavours to its portfolio: SKYY Infusions Honeycrisp Apple and SKYY Infusions Tropical Mango. The award-winning lineup of innovative vodkas continues its focus on “true-to-fruit” flavours, providing consumers with an authentic premium product […]
Everyone is Irish on St. Patrick’s Day, and Hard Rock Cafe will celebrate the holiday with its new Guinness Irish Stout and Jameson Irish Whiskey infused-burger and beer duet. The Guinness & Jameson Bacon Cheeseburger, paired with a Guinness stout, will be available at cafe locations across the nation beginning Thursday, February 18 through Sunday, April 10, […]
Wanis International Foods has joined forces with one of the Caribbean’s biggest brewers, Carib Brewery Limited (CBL) to bring STAG Lager to the UK. Launched in Trinidad over thirty years ago, STAG will be exclusively distributed by one of the UK’s leading World Foods specialists, Wanis International Foods, and is available in a 275ml, stand-out […]
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign. The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage. […]
Havana Club, the global leading rum in the super-premium and above category, is to launch the Havana Club Tributo Collection on the 29th February 2016, with packaging designed by Nude Brand Creation. The new series of limited editions created with exceptional rum reserves are set to be unveiled annually at the Cuban Habanos Festival. A […]