Victoria Bitter is urging all Australians to get behind their cricketers with the launch of its new campaign made by Clemenger BBDO, Melbourne. To coincide with the ICC Cricket World Cup, Victoria Bitter has launched a TV advertisement to ignite passion and rally support around the country for the Australia cricket team. Victoria Bitter, the […]
Belvedere Vodka, the world’s original luxury vodka, introduces the newest flavour to their award-winning portfolio: Wild Berry. Debuting this spring, Belvedere Wild Berry is inspired by the summer berry harvests in Poland and North America and will refresh your palate while providing an unmatched taste experience. With its perfect combination of Polish strawberries and American […]
Captain Morgan is taking the beach with a tidal wave of flavour – and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the USA, the Rum Company will introduce three flavours to its fleet— Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum, and Captain Morgan Grapefruit Rum. Crafted from the sparkling waters […]
American whiskey brand Southern Comfort has undertaken the biggest redesign in almost a decade as it looks to become more relevant to today’s consumers. Carried out by Austin-based brand design studio Helms Workshop, the redesign encompases the entire Southern Comfort Family of brands including Southern Comfort 100 proof, Lime Comfort, Cherry Comfort, and the forthcoming […]
Bud Light is introducing a new cocktail-inspired product to their growing portfolio. Bud Light MIXXTAIL is an 8% ABV cocktail-inspired beverage available in three flavours – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favourite cocktail flavours with the uniquely smooth and refreshing finish expected from a Bud Light. “With […]
Stella Artois Cidre announced the launch of two new variants, Stella Artois Cidre Peach and Stella Artois Cidre Elderflower, which join its product portfolio and expand the range to five different varieties. The new flavours will launch in the on and off trade demonstrating Stella Artois Cidre’s on-going investment and continued expansion in the flourishing […]
Johnnie Walker announces the second annual release of a collector’s edition to commemorate the thousands-year-old celebration of the Lunar New Year. Johnnie Walker Blue Label Year of the Ram is available for purchase now, in a limited release, at retailers across the country for adult consumers to enjoy responsibly. This special edition marries traditional Chinese […]
Jägermeister, 7th largest premium spirit brand in the world, announces the launch of the brand’s first campaign ever developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share. […]
Diageo is proud to announce that it will once again feature top luxury brands including Sterling Vineyards wines, Johnnie Walker, Haig Club Mortlach, Talisker Scotch whiskies and Ketel One vodka at this year’s Academy of Motion Picture Arts and Sciences’ Governors Ball. The Governors Ball is the official party following the 87th Oscars that will […]
Celebrating its 153rd anniversary, Bacardí rum announces the first packaging update to the world’s number one selling rum in more than a decade. Heavily influenced by Art Deco style, the new bottle design by Here Design, reflects the brands unique heritage and provenance, although its timeless quality ensures it looks just as good in some of […]