For the newest limited edition release of Tanqueray, the juniper-forward Tanqueray Bloomsbury gin, Master Distiller Tom Nichol drew inspiration from a recipe created by Charles Tanqueray’s son, Charles Waugh Tanqueray. In 1868, when Charles died, his son Charles Waugh Tanqueray took over his business. He was only 20 years at the time, but was a […]
DDB China has launched an amusing and mischievous campaign for China’s Tsingtao Brewery. Recognizing that the narrow neck and small opening of beer bottles limited the outflow of the drink within, the agency gave the bottles a makeover by turning them upside down. With the bottle opening now located at what used to be the […]
FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s. Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels. The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in […]
For the 5th year running ButterflyCannon have designed the Limited Edition bottles for the Chandon Summer campaign. Begun as a partnership between Chandon and ButterflyCannon in 2012, the campaign has had renowned success year on year, and resulted in significant sales for the brand. This years stand out Brut design again celebrates the all-American summer, […]
Molson Coors has announced the appointment of Martin Coyle as Marketing Director for its UK & Ireland Business. In his new role, Martin will assume full responsibility for all brands across Molson Coors’ portfolio, including Carling and Doom Bar. As part of his remit, Martin will also continue to be responsible for the business’ Craft […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
Annandale Distillery is launching two new make spirit variants called Rascally Liquor with designs by Springetts Brand Design Consultants. Annandale, which originally opened in 1836 but closed in 1919 and fell into disrepair, has just been restored and relaunched. There will be two expressions of Annandale Single Malt Scotch Whisky (SMSW) – peated/smoky and un-peated/non-smoky. […]
Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]
Cubanisto, the rum flavoured beer from AB InBev, has added a new sleek can to its range, building on the brand’s premium and innovative offering within the market and capitalising on the resurgence of the can across on-trade. Featuring a disruptive design with the brand’s logo taking centre stage, the new 330ml can is lighter, […]
Just in time for Memorial Day weekend and the impending Entourage movie opening on June 3, Johnnie Walker Scotch whisky – together with character Johnny Drama – has created a new animation to remind people to get home safe from their festivities. The 60 second video is part of the brand’s partnership with Entourage, the […]