Grolsch beer has launched a digital initiative called the ‘Movie Unlocker’, which provides free movies for customers who link bottles to their smartphones using cap-mounted bluetooth in a scheme designed by Russian app developer Heads and Hands. Using a Bluetooth beacon in the bottlecap activated when tapped against a mobile device Grolsch has advanced its […]
Budweiser is on a global hunt for undiscovered musical talent and is trawling the streets and subways of cities including London and New York to create the “ultimate busker band”, in a campaign backed by global superstars Jay Z and Rihanna. The lager brand is launching the initiative, which spans 85 countries, under the banner […]
La Martiniquaise, the owner of the world leader Porto Cruz, opened a new site with a state-of-the art new winery and a centralized bulk storage. The project represents a significant investment in the Port’s industry. Located in northwest Portugal in Alijo, the new facility comprised a winery, with an annual capacity of six million litres, […]
This Yorkshire Day, drinkers can celebrate by raising a glass of delicious Brontë Liqueur. The new liqueur has been launched by proud Yorkshire man and drinks expert Sir James Aykroyd and represents the realisation of a lifelong dream. Sir James first discovered the tipple behind a bar in Paraguay and, having bought the brand name, […]
Laphroaig, a leading Islay Single Malt Scotch Whisky, proudly introduces its newest expression, Laphroaig Select Scotch Whisky. This new, innovative expression brings the distinct styles of the Laphroaig portfolio together to create a new expression that stays true to the brand’s heritage with an added layer of complexity and depth brought about by marrying various […]
A payphone on the streets of New York rings and a passer-by tentatively picks it up. “Listen, I’m inviting you to come across the street,” says the emotionless voice. “That’s terrifying,” the pedestrian answers, unknowingly turning down an invitation to appear on-stage with a renowned US comedian, in a stunt for Heineken. The beer brand […]
On Belgian National Day, July 21, Stella Artois, the world’s best-selling Belgian beer, took over Stone Street in lower Manhattan with an exclusive dinner featuring Chrissy Teigen, Aliya LeeKong and Cara Nicoletti. The evening event was held to introduce “The Butcher, the Baker, the Belgian Beer Maker,” an online documentary series, produced for Stella Artois […]
Five gourmet bar snacks have been crowned as the best in the country by a Michelin starred chef for the Leffe Gastro Bite Awards 2014. With Head Chef of the Hinds Head in Bray, Kevin Love, Leffe searched the nation to uncover the top five gourmet bar snacks being devoured at pubs and bars across […]
Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the […]
Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam announces today that it’s giving fans across the U.S. […]