Pike Creek 21-year-old whisky and Lot 40 Cask Strength are two new releases from Corby Spirit and Wine Limited as part of their Northern Border Collection. The goal of the launch, says Ross Hendry, Brand Director, is “to elevate the conversation of the Canadian Whisky category and provide a strong quality halo back onto the […]
What makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, ‘Cloud Catcher’ which it teamed up with BBH Shanghai, A New Life Films and Fin Design + Effects to create. In the ambitious campaign, the film features a complex CG sequence featuring a polar bear and chimp as unlikely […]
On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]
Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails. The “Hot Gin Roof” event will give guests an insight into hot gin history. Each Sipsmith cocktail will be “poked” in front of customers which will heat it instantly to caramelise […]
Gïk, the blue wine which took the industry by storm in the other half of the world, has arrived in Singapore. A sweet and fresh taste in the form of a vibrant indigo colour are the main characteristics of Gïk. It aims to create an accessible wine suitable for anyone between the age of 18 […]
Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! The campaign was created by Anomaly and the media agency […]
Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design by Webb deVlam. Strategic brand design consultancy Webb deVlam were approached to come up with a brand identity for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation. A National Celebration A two-year […]
Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and unconventional campaign, the brewery transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti […]
Woodstock Bourbon is launching a major integrated campaign via Cummins&Partners to support its new packaging redesign and new product launch for Easy Roller Bourbon with Ginger Beer. The ‘Goes Alright’ campaign celebrates authenticity and down-to-earth characters by straight talking amazing inventions that tackle some of life’s greatest problems – telemarketers, shared accommodation, housemate chores and […]
In May, Heineken‘s Birra Moretti opened the doors to ‘Il Paese coi baffi’ (The Moustache Village), together with agency Armando Testa. The ads follow the lives of the characters who inhabit this fabulous place, suspended in time, in which all the events revolve around Moretti’s brewery. With the latest spot ‘Spillo’, we reach the […]