Wild Turkey announced a multi-year partnership with Academy Award-winning actor Matthew McConaughey, who has signed on as the brand’s new Creative Director. McConaughey will serve as the chief storyteller for Wild Turkey both behind the camera and in front of it, reintroducing the world to the legendary Bourbon brand, starting with a series of television […]
The Coffee Bean & Tea Leaf—the oldest and largest privately-held specialty premium coffee and tea retailer in the United States—announces the appointment of John Fuller as the new President and Chief Executive Officer. Fuller most recently served as President and CEO of The Johnny Rockets Group, Inc., for the past five years. During his tenure […]
Heineken announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1st 2015. Heineken will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities […]
Suzanne Greco, who began her tenure with the Subway restaurant chain as a Sandwich Artist in 1973 has been named President of the company. Even before she became a Sandwich Artist, Suzanne had been part of Team Subway since the first store opened as a family business nearly 50 years ago, and brings a lifetime […]
Molson Coors has announced the appointment of Martin Coyle as Marketing Director for its UK & Ireland Business. In his new role, Martin will assume full responsibility for all brands across Molson Coors’ portfolio, including Carling and Doom Bar. As part of his remit, Martin will also continue to be responsible for the business’ Craft […]
Leading strategic brand packaging design agency BrandOpus has been appointed to work on Carling. The appointment to one of the UK’s leading lager brand, owned by Molson Coors, is announced following a pitch to find the right strategic branding agency partner for Carling. Nir Wegrzyn,CEO at BrandOpus says of the appointment, “ We are delighted […]
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]
Go Splash, the highly concentrated water flavoring, today announced the appointment of Dutch creative agency REYEZ! to deliver global strategy and creative campaigns. To ramp up its marketing efforts to boost this – new in Europe – revolutionary brand worldwide. REYEZ! has been hired to determine the digital strategy and increase brand awareness through creative […]
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the appointment of Michael J. Dolan as Interim Chief Executive Officer (CEO), effective immediately. Mr. Dolan has been a member of the Board of Bacardi Limited since 2009. Mr. Dolan most recently served as Chairman and CEO of […]
WineTrust100 has announced it has appointed a further Master of Wine (MW) to strengthen it sourcing and selection capabilities. Jo Ahearne MW will be involved in selecting wines for the online retailer’s list of 100 wines – chosen for being the best examples of their type, for the price, from all over the world. She […]