Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]

Kellogg’s Special K Ad Canned After PepsiCo Complaint

Kellogg’s Special K Ad Canned After PepsiCo Complaint

A TV ad for Kellogg’s Special K Multi Grain Porridge has been banned by the advertising watchdog after it drew 15 complaints, including one from FMCG giant PepsiCo, over claims it contained 30 per cent less fat than other porridges. Kellogg argued that according to the EC Regulation on nutrition and health claims, marketers are […]

Sainsbury’s Censured Over Claims Consumers Need Not Shop Around

Sainsbury’s Censured Over Claims Consumers Need Not Shop Around

The Advertising Standards Authority has banned a TV ad for Sainsbury’s after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals. The ad, promoting Sainsbury’s Brand Match money-back guarantee, depicted customers shopping, with the TV screen split into three and a section each representing Sainsbury’s, […]

Flora Pro-Activ Ads Banned For Unjustified Claims

Flora Pro-Activ Ads Banned For Unjustified Claims

Unilever has been banned from running two Flora ads that make unjustified claims about its Pro-Activ spread. The Advertising Standards Authority received two complaints about two ads by Adam & Eve/DDB, which feature two women who lowered their cholesterol levels with Flora Pro-Activ. The complainants questioned whether the ads’ claim that “no other food lowers […]

Red Bull’s Titanic Advert Prompts Complaints to the ASA

Red Bull’s Titanic Advert Prompts Complaints to the ASA

Red Bull’s latest advertising campaign, implying that those killed on the ill-fated maiden voyage of the Titanic could have survived had it carried the energy drink, has prompted complaints to the Advertising Standards Authority (ASA). The animated advert, originally released in Germany at the beginning of this year, has been adapted for a UK audience […]

Tesco Criticised Over ‘Misleading’ Horsemeat Ad

Tesco Criticised Over ‘Misleading’ Horsemeat Ad

The advertising watchdog has banned a Tesco ad campaign that implied there were problems across “the whole food industry” in the wake of the horsemeat scandal. Tesco, the UK’s largest supermarket chain, which in January ran apology adverts in newspapers for selling beefburgers that contained horse meat, ran a two-page national press campaign with the […]

Sainsbury’s to Release “Same Price, Different Values” Ad Campaign

Sainsbury’s to Release “Same Price, Different Values” Ad Campaign

Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was ‘misleading’ in its comparison claims. The Sainsbury’s print ad campaign is expected to roll out using the slogan “same price, different values” in relation to where their own-brand produce is sourced, claiming […]

Pussy Ad Banned For Being ‘Sexually Explicit’

Pussy Ad Banned For Being ‘Sexually Explicit’

An ad for Pussy, the energy drink, has been banned for being “sexually explicit”, despite claiming complainants were “twisting the meaning of an innocent word”. The Advertising Standards Authority ruled that one poster which stated “Pussy” in the centre, above “The drink’s pure, it’s your mind that’s the problem” in smaller text, could not appear […]