Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]
Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
The storied House of Stella Artois debuted its Limited-Edition Stella Artois Regal Chalice in celebration of the world’s most anticipated nuptials. The Stella Artois Regal Chalice’s gilded design celebrates the transatlantic love story of an iconic pairing of European and American heritage – just like the brand itself – in anticipation of a wedding day […]
As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]
Bunnahabhain Distillery will unveil two special edition Fèis Ìle 2018 single malt bottlings at the annual Islay Festival of Music and Malt from 25 May to 2 June 2018. The Moine Oloroso Finish bottled in 2007 and the 15 Year Old Spanish Oak Finish are two very different spirits even though they were both produced […]
Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Having worked with TicketyBrew since its inception in 2013, Carter Wong has helped refine the brand’s structure and visual identity following the rapid expansion of the product range. Having launched with a core range of three beers, TicketyBrew […]
To convey all the character and consistency of the line of wines Medalla Real, Viña Santa Rita and MRM//MCCANN turn to the art of cinema. Together, they launched the shortfilm “Decanted”, presenting the story of a enologist whose passion for his work is driven by a constant pursuit for excellence in the making on […]
Campari, Italy’s iconic bittersweet red aperitif and cornerstone ingredient in the Negroni, unveiled its new ad campaign, Go A Sip Beyond. A nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularise the liqueur in America, the campaign encapsulates their progressive spirit while drawing inspiration from the […]
Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector. The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular […]