February 27 sees the launch of Halo, a challenger coffee brand which has started with a purpose – to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the finest, rarest and most desirable fresh coffee […]
Instant fruit based concentrate brand Rasna, announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’ (Pyarelal’s childhood love) in India. The campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos. Speaking on […]
To celebrate National Toast Day, the UK’s first bread to beer ale launched a Crowdfunder to allow them to add to their range of eco-friendly beer. Toast Ale uses unsold, surplus fresh bread, otherwise thrown away by bakeries and sandwich makers to create its popular taste. The innovative craft beer company – founded by Tristram […]
Mount Gay Distilleries, the makers of one of the world’s oldest rum, announced the release of the latest limited-edition batch of its rarest and most revered rum: 1703 Master Select. The 1703 Master Select blend features a blend of copper column and copper pot rums from Mount Gay’s oldest reserves – ranging from 10 to […]
The Kohana Coffee Company has launched a brand new web platform and unveiled a host of online changes that reinvent the gourmet roaster’s user experience. The new platform serves up a unique marketing style and inviting appeal via a fresh, ultra-clean look whose light and airy feel reflects the brand’s unique Hawaiian origins. Visitors to […]
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, the world’s first ale brewed specially for 35,000 feet. Named after their first ever aircraft, Betsy Beer fuses aviation science with traditional brewing techniques, to create a unique brew that tastes great anywhere in the world, but especially up […]
Starbucks has introduced Nitro Cold Brew on tap at its first location in the UK in London, with plans to roll out to up to 100 more stores around the country in the summer. The launch of Nitro Cold Brew in the UK follows a successful nationwide launch of Starbucks Cold Brew in 2015. Nitro Cold […]
Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]
A new research by shopper and retail marketing agency Savvy, which looks into drinkers’ attitudes towards spirits and cocktails in the UK, has confirmed vodka as the spirit that most drinkers feel is relevant to them. “Vodka is still the spirit that is relevant to most drinkers, but innovation in products and brands means gin […]
Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Jeffrey Jewell, a deejay with albinism taking his stand for openness. In a stunning reminder to us all that staying open minded is key, the latest iteration […]