U Beer, a new lager produced by Singha Corp, the original Thai brewery since 1933, is the latest addition to Thailand’s domestic beer market. Since December, Thailand’s local beer lovers as well as international visitors have been able to enjoy the fresh new taste of U Beer, a new brand adding to the Singha and Leo […]
The Lakes Distillery in Cumbria are bolstering their presence in the South, after relocating their Events and Business Development Executive to the capital. Poppy Fisher, who has been with the Bassenthwaite based distillery since its inception in 2014, will be taking up post as the newly formed, Business Development and Events Executive for London and […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled a new 30-second commercial, titled “Our Bar,” that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold […]
Heroes Vodka, a new distilled spirit brand has pledged to donate a minimum of 20% of the profits to UK armed forces charities. Heroes Vodka is a seven times distilled, full-bodied wheat grain vodka set up by ex-military veteran, Chris Gillan, who served three tours for the UK Armed Forces before setting out on his […]
BULLDOG Gin and Gruppo Campari announced the signing of a definitive agreement under which Gruppo Campari will acquire most of the assets of BULLDOG London Dry Gin, an independently owned brand, for USD $55 million plus the assumed liabilities and working capital for approximately USD $3.4 million. The deal leaves cash-on-hand and other assets on […]
Busch is making its much anticipated Super Bowl debut when the brand’s “BUSCHHHHH” commercial airs during the first quarter of Super Bowl LI on February 5. Although new to the Super Bowl spotlight, Busch has been a mainstay in American beer culture since August Busch Jr. put the family name on the beer in 1955. […]
The Macallan, one of the world’s ultimate luxury single malt Scotch whisky, has unveiled the newest addition to The Macallan Fine & Rare collection; the 1991 Fine & Rare vintage. The Macallan Fine & Rare collection, created to identify the very best of The Macallan’s finest maturing stock, features some of the greatest vintage single […]
Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to […]
Diageo is to launch a new premium Blended Irish Whiskey, Roe & Co. The move by alcohol giants into the premium Irish Whiskey category comes as the company announced plans for investment in a whiskey distillery in the once Power Station at St. James’s Gate. The total project investment comes to €25 million (£18.6 million) over […]
Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo announced its intention to build a US version of Dublin’s popular Guinness Open Gate Brewery in Baltimore County, Maryland. As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the […]