Carlsberg UK has launched an innovative and convenient beer dispense solution for bars and food-led outlets, called DraughtMaster, which is set to be a step-change in the availability of quality draught beer in the UK on-trade. The compact solution enables restaurants or casual dining outlets with limited space available, the chance to stock premium lager […]
Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]
Regardless of what time you wake up, McDonald’s has a cup of coffee ready for you. That seems to be the message that the fast food chain is trying to convey in the following ads, which were designed by Leo Burnett Dubai. Made only with typography elements, the ads also feature the chain’s signature colours […]
Twinings, the home of premium tea and one of Britain’s most cherished brands, is repositioning its extensive range of fruit, herbal and green teas with a £10m packaging relaunch due to reach retail and out-of-home environments from November. The tea supplier aims to promote every day, enjoyable wellbeing with the relaunch in order to galvanise […]
Lion’s biggest beer brand, XXXX Gold, is set to launch a brand new advertising campaign via Sydney agency Host, called ‘Take in the Gold’, which aims to inspire Australians to get the most out of the simple things in life – such as time spent with family and friends under the Australian sun all the […]
Bulleit Bourbon is a Kentucky straight bourbon whisky, with a high-rye content and iconic frontier inspired bottle. They went to design agency ButterflyCannon, to create a new outer pack which would look disruptive on shelf whilst still in keeping with the brand’s straight-talking and authentic character. The solution was to package the bottle in a customised canvas […]
You can’t drink beer whenever want, especially not in Sweden. This can be quite tough for beer lovers. That’s why Swedish agency Åkestam Holst teamed with beer brand Norrland Guld Ljus and translated the actual feeling of having a beer into the perfect sound of enjoying a beer. They simply made a beer for your ear. […]
Costa Coffee launched its new promise, ‘Never a Dull Cup’, with its biggest ever campaign that premiered on October 8. The promise builds on what has seen Costa become one of the UK’s favourite coffee shops, delivering handcrafted, barista-made coffee to over a million customers every day through over 2,000 stores and 20,000 baristas. But while […]
Perrier Sparkling Natural Mineral Water announces the launch of ARTXTRA, a new arts initiative presented by Perrier to support emerging contemporary artists. Perrier is inviting consumers to vote online here, where each artist will be featured alongside their proposed packaging designs, to help select one of three shortlisted artists as the first-ever Perrier Artist of the Year. […]
To celebrate the 50th Anniversary of Barbadian Independence, Mount Gay Distilleries, the makers of the world’s oldest rum which has been distilled, blended and bottled in Barbados since 1703, releases 3,000 bottles of XO Cask Strength, a limited-edition of its award-winning spirit XO. The handcrafted XO Cask Strength edition embodies the essence of Barbados, with […]