Craving a sugary drink, but you’re not prepared to work for it? Well you’re out of luck as far as Gatorade is concerned. This sports drink brand have partnered up with NFL Films, putting the emphasis on being active. Targeting college students, American football stars, Peyton and Eli Manning, visit local colleges, catching students off […]
In its first year of a multi-year agreement with The United States Tennis Association (USTA), Lavazza will bring the flavour of authentic Italian coffee to the USTA Billie Jean King National Tennis Center for the hundreds of thousands of fans attending this year’s US Open. To further support tennis, Lavazza has partnered with women’s tennis […]
Following the launch of Heineken’s global Rugby World Cup Campaign ‘It’s Your Call’, Creative Agency ROTHCO are activated Ireland’s local phase of the campaign on August 26. The recently launched global campaign promised to give the Rugby World Cup nation’s fans a chance to flip the coin at the beginning of their respective games. ROTHCO […]
Britain’s Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million ‘there’s a beer for that’ campaign. Devised by creative agency SapientNitro, the ads are aimed at reigniting Britain’s love for beer and highlighting the drink’s versatility with various foods, even […]
These interesting coffee lids add another type of pick-me-up with your morning coffee. Created by South Korean designer Jang Woo-Seok, this custom coffee lid gives the illusion that you are drinking hot coffee through someone else’s lips. Woo-Seok thought up the design after noticing that existing coffee lids lacked flair of any kind. In an […]
During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]
San Francisco brewer 21st Amendment has taken a swig out the breakfast craze, that includes Count Chocula beer and HefeWheaties, with its creation of Toaster Pastry, an ode to Pop-Tarts. Fortune reports that the Indian Red Ale was made to honor the former Kellogg Co. factory that used to operate at the site of the […]
From August 20th to 24th, Carling will turn artist and take to London’s Southbank to promote Carling British Cider. The promotion will see a giant mural made entirely of apple stickers take stage on London’s Southbank. The ‘Only the good ones get in’, mural is part of the Carling British Cider campaign created by Creature […]
Heineken is releasing a marketing campaign to promote its partnership with Bond film Spectre. Global sponsorship director Hans Erik Tuijt lifts the lid on the brand’s 17 year partnership with the suavest spy in film history. In the 2012 film Skyfall James Bond was depicted lying in bed with a stunning Bond girl sipping from […]
Brown-Forman has redesigned the packaging of its ready to drink (RTD) Southern Comfort product to act as ‘portable advertising’ for the brand in Australia and New Zealand. Brown-Forman tasked JDO Brand & Design to create an eye catching design for the packs in Australia and New Zealand which represent 60 per cent of the global […]