Diageo is set to switch-up the marketing for its Gordon’s Gin brand next year after hiring Anomaly to fit steer its advertising, which was previously handled by BBH. The account will have more of a strategic slant than its previous iteration, according to a source close the pitch with the gin brand keen to capitalise […]
The next phase of the There’s A Beer For That campaign launched, delivering sommelier-paired beer and food matches to people who use its tool #BeerMatch in London. Telegraph Hill is running the social engagement activity for Britain’s Beer Alliance, which builds on its brief of educating non-habitual beer drinkers about the diversity, versatility and quality […]
As heat indexes spike across the US, Pepsi unveiled a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Consumers can purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi. “Diet cola drinkers in the US told us they […]
J. Walter Thompson’s first work for Ribena since being apppointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of […]
Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and […]
Heineken has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664. Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is […]
You can now order and pay for your favorite Starbucks beverage by simply flashing the ‘Starbucks Touch’ smartphone case. Starbucks has teamed up with Uniform Experiment, a Japanese-based men’s clothing line, to create a phone case that will automatically order and pay for your drinks, through an accompanying app. The Starbucks Touch case is designed […]
Jimmy’s Iced Coffee, the family owned range of ready-to-drink iced coffees, is on a publicity push. Founded in 2010, the brand has gone from listings in high end outlets like Selfridges and Whole Foods to the mainstream off the back of deals with the likes of Tesco and Waitrose over the last five years. With […]
Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea’s Fancy for a campaign airing in Spain. The new ad, which is part of the brand’s existing ‘Tonight We Tanqueray’ position, was created by Mother for the Spanish market and is understood to be airing in the UK at a later date. […]
Pussy Natural Energy Drinks is unveiling a raft of new creative including an updated can design with new product details, a new price point option, and a revised tray offering which features the playful new ‘Outrageous’ positioning. This is in response to eight months of strategic brand insight work in partnership with award winning creative […]