As part of its goal to provide an unforgettable experience, Casa Bacardí Visitor Center announces the launch of “Casa Bacardí Special Reserve” hand- bottled rum, a unique project that will allow guests to fill their own bottles with a new extension of Bacardí rum. This new initiative aims to invoke the use of the five […]
This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people’s perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow – positioning the drink as […]
Fiji Water, One of America’s premium bottled water brand, announced the launch of its new 700 mL bottle size. Designed for the active lifestyle, Fiji Water now fits effortlessly everywhere, from fitness equipment and gym bags to car cup holders and beyond. As Fiji Water celebrates its 20th anniversary, the sleek new look, which marks the first […]
When the sun comes out, innocent know that drinkers look for alternatives to water to quench their thirst. The beverage company felt that they could fill a gap in the market for a light, refreshing and healthy drink that also tasted good, so they have been busy in the Fruit Towers kitchen blending our new […]
This summer Coca-Cola launched the latest installment of the world-famous ‘Share A Coke’ campaign with ‘Share A Feeling’. Using the universal language of emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The accompanying TVC […]
Here has designed the packaging and identity for new artisanal gin brand Thomas Dakin. The design agency was briefed to develop the brand in a way that leveraged the 250-year distilling heritage of Thomas Dakin, the 18th century pioneer of high quality, premium gin. Here’s task was to convey the masculine, straight-talking nature of Dakin, […]
To create a pint that is truly “out of this world” beer brand John Smith’s has launched a limited edition run of ale into space. The Heineken owned drink, which is available to win, will give most Brits closest taste of space travel they are likely to get, with the cans travelling 37,430 meters above […]
Music is one of the quintessential parts of summer and, year after year, the season’s hottest artists attract #UpForWhatever festival goers to the biggest venues and concerts across the country. In an effort to turn up the volume on this summer, Bud Light announced an exclusive partnership with Mad Decent Block Party across the US […]
innocent know how hard it is to get kids to eat those all-important vegetables, and with majority of mums feeling that their children should get more veg into their kid’s diets, the company wanted to make it a little bit easier for them. Their brand new 100% pure fruit & veg smoothies have been specifically […]
Carlsberg officially launches its third season as Official Beer of the Barclays Premier League with a humorous global TV commercial and campaign starring former Manchester United and Denmark national goalkeeper Peter Schmeichel and UK football presenter Jeff Stelling. The TVC sees a typical kickabout in the park transformed by Carlsberg into Probably the Best Kickabout […]