Straying away from conventional, box-like tea packaging, Ecuador-based creative agency ACHU! Studio has designed a unique tea packaging concept that unfolds beautifully when in use. Named ‘Té Quiero Tea’, which phonetically means “I love you” and “I want tea” in Spanish, the lovely packaging “blooms” like a flower to unveil petals that each houses a […]
As part of the Johnnie Walker global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver and Johnnie Walker Global Responsible Drinking Ambassador, […]
You may not know this, but soda brand 7up is owned by two different companies—while it is managed by Dr Pepper Snapple Group in the U.S, PepsiCo runs it for the rest of the world. After releasing a new 7up logo in 2011, PepsiCo has just announced an updated visual identity for the well-known soft […]
Hennessy V.S, one of the world’s leading Cognac brands, continues to break the mold with new national TV in the US and digital creative for the ‘Never stop. Never settle.’ campaign. This is the latest in Hennessy’s award-winning creative centered on the notion of pushing the limits of one’s potential, which uses the Wild Rabbit […]
Heineken introduced #SparkMyParty, a Holiday delivery service that brings holiday plus-ups right to your doorstep! The holidays are an important season to catch up and celebrate with your most important friends and family, and now Heineken, the best Dutch premium lager, is offering consumers a way to help make these holiday celebrations even more memorable. […]
MUMM House of Champagne launches the world’s first double screen music video for the track ‘Dangerous’, created with internationally acclaimed DJ David Guetta. This marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the indescribable thrill and emotion of victory within Formula One. Directed […]
Chivas Regal, the luxury whisky brand owned by Pernod Ricard, has launched a series of web films to promote the partnership between Chivas 18 and the Italian design house, Pininfarina. Chivas18, which is targeted at a more design-conscious adult audience, has teamed up with Pininfarina to create an Ice Press. This device, which can be […]
Del Monte, fruit expert since 1892 has signed an agreement with the Walt Disney Company MENA for Disney and Marvel characters. Minnie Mouse and Spider-Man, two of the most iconic characters amongst children and families, will feature in a new range of high quality fruit nectars. These Del Monte Nectars are fortified with Vitamins B […]
American football fans have one more thing to be thankful for – there are only 65 more days until Super Bowl XLIX and the much anticipated Pepsi Super Bowl XLIX Halftime Show. Global superstar Katy Perry is on tap to headline this year’s highly anticipated halftime show. To help harness the excitement of the Pepsi […]
Coca-Cola is launching a new milk brand Fairlife, which will cost twice the amount of standard milk. The milk brand will launch in the US in December. It says that compared with standard milk, protein will be 50 per cent higher, sugar reduced by 30 per cent and there will be no lactose. Fairlife has […]