For the newest limited edition release of Tanqueray, the juniper-forward Tanqueray Bloomsbury gin, Master Distiller Tom Nichol drew inspiration from a recipe created by Charles Tanqueray’s son, Charles Waugh Tanqueray. In 1868, when Charles died, his son Charles Waugh Tanqueray took over his business. He was only 20 years at the time, but was a […]
The stunning backdrop of the Iguazu Falls sets the scene for a frenetic explosion of colours and sounds in the new spot for Perrier. Directing duo Fleur & Manu helmed the VFX heavy spot through Les Télécréateurs, with MPC’s newly opened Paris studio taking the reins on the 42 VFX shots. With inspiration from Wacky […]
DDB China has launched an amusing and mischievous campaign for China’s Tsingtao Brewery. Recognizing that the narrow neck and small opening of beer bottles limited the outflow of the drink within, the agency gave the bottles a makeover by turning them upside down. With the bottle opening now located at what used to be the […]
FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s. Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels. The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in […]
The Coca-Cola Company unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo – Milan. PlantBottle packaging pushes the boundaries on sustainable innovation by using groundbreaking technology to create a fully recyclable plastic bottle made from renewable plant materials. PlantBottle packaging is Coca-Cola’s vision to develop a more responsible […]
For the 5th year running ButterflyCannon have designed the Limited Edition bottles for the Chandon Summer campaign. Begun as a partnership between Chandon and ButterflyCannon in 2012, the campaign has had renowned success year on year, and resulted in significant sales for the brand. This years stand out Brut design again celebrates the all-American summer, […]
Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new ‘one brand’ strategy. Following on from the ‘What Are You Waiting For?’ TV ad released in May 2015, the brand launched ‘Choose Coca-Cola’ – a new ad which showcases its full range. Created by Ogilvy Amsterdam, it aims […]
Molson Coors has announced the appointment of Martin Coyle as Marketing Director for its UK & Ireland Business. In his new role, Martin will assume full responsibility for all brands across Molson Coors’ portfolio, including Carling and Doom Bar. As part of his remit, Martin will also continue to be responsible for the business’ Craft […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
Annandale Distillery is launching two new make spirit variants called Rascally Liquor with designs by Springetts Brand Design Consultants. Annandale, which originally opened in 1836 but closed in 1919 and fell into disrepair, has just been restored and relaunched. There will be two expressions of Annandale Single Malt Scotch Whisky (SMSW) – peated/smoky and un-peated/non-smoky. […]