In celebration of Baileys Chocolate Cherry Irish Cream Liqueur, the newest addition to the Baileys Liqueur collection, the brand is returning to the streets of New York City’s Meatpacking District for the second annual Stylish Shots on the Go event. Inspired by the flavour’s signature shot, the Cherry Bombshell, Baileys is helping to create selfie-worthy […]
Diageo, a global leader in beverage alcohol, announced the worldwide launch of its new Single Grain Scotch Whisky, Haig Club. The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller will now be available in bars, restaurants and retail stores in the United Kingdom and rolling […]
Strongbow Hard Apple Cider, the number one selling global cider brand, announced the launch of their latest campaign “Cider at Its Bestest” which includes the brand’s first ever US television spot, “Slow Motion Horse.” The campaign, set to run nationally, puts the product at its core, showcasing that Strongbow over ice is the best cider experience possible. With over 125 years of […]
Domaine Clarence Dillon presents the big winner of the Château Haut-Brion Historical Challenge: the oldest written mention of Haut-Brion wine discovered to date now dates back to 1521. In May 2013, Domaine Clarence Dillon launched a challenge: to discover a written mention of Haut-Brion wine prior to that of 1660, contained in the cellar book […]
The prestigious House of Champagne, G.H.Mumm has announced it is the official supplier of the French Palais de la Légion d’Honneur. The partnership has grown from a relationship that has evolved throughout the heritage of these Houses. The award-winning Cordon Rouge was created in 1876 and decorated with the red silk ribbon to symbolise the […]
Industrial designer Marc Newson has released his first product after joining Apple last month—surprisingly, it has nothing to do with gadgets. In collaboration with Dutch brewing company Heineken and technology company Krups, Newson has designed ‘The SUB’, a sleek and compact draft beer machine that lets you enjoy a cold pint of draught beer at […]
Nothing makes it feel more like the holidays than warm gingerbread and a hint of spice. Southern Comfort knows the feeling – and they’ve bottled it just in time for the holidays. To celebrate the season, Southern Comfort introduces Gingerbread Spice – a zesty and smooth combination of warm gingerbread flavors, creamy vanilla and subtle notes […]
Brandhouse has designed the look for a new Robinsons squash range aimed at kids and designed a brand character for each variant. The new flavours are Apple Berry Blitzer, Tropical Twister and Toffee Apple Tangle and feature characters made up of the ingredients. This approach will help children identify the flavours they taste according to […]
As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America’s largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. […]
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once operated by the Grange League Federation, and now part of a nine-acre sports and entertainment complex called Buffalo RiverWorks, underwent a very “blue” facelift. Labatt wrapped the 100 feet high grain silos to look like a giant six-pack of Labatt Blue […]